Advertisement
What really powers the cloud? Behind every Google search, A...
A lot of what defines a home isn’t visible at handover. I...
Private equity has played a significant role in shaping Indi...
Luxury real estate is one of the most talked-about segments ...
Airports play a much bigger role than just enabling travel -...
The Sleep Company has opened a new experience store at Vihang Ventura, the commercial development by Vihang Ahead in Mira Road, Mumbai. The launch strengthens the project's retail tenant mix as organised brands continue expanding into high-growth suburban markets across the Mumbai Metropolitan Region. Located opposite Kashigaon Metro Station, Vihang Ventura is being developed as an integrated commercial destination comprising retail outlets, showrooms, office spaces and lifestyle brands. The comfort-tech retailer, which operates more than 200 stores across India, said the expansion aligns with its strategy of targeting markets supported by residential growth, infrastructure improvements and rising consumer demand for premium products.
The Sleep Company has opened a new experience store at Vihang Ventura in Mira Road, Mumbai, strengthening the retail offering at the commercial project being developed by Vihang Ahead. The latest addition comes as organised retailers continue to expand their presence in suburban markets supported by improving infrastructure, residential development and increasing consumer spending.
Located opposite Kashigaon Metro Station, Vihang Ventura is being developed as an integrated commercial project comprising retail outlets, flagship showrooms, office spaces and lifestyle brands. According to the developer, the project has been attracting national retailers looking to establish a presence in the growing Mira Bhayandar market.
The Sleep Company, a comfort-tech brand specialising in sleep and ergonomic products, currently operates more than 200 stores across India, having expanded its retail network within four years. The company said the new outlet forms part of its strategy to strengthen its presence in emerging suburban markets where infrastructure upgrades and residential growth are driving demand for organised retail.
The experience store will feature the company's range of SmartGRID® products, including mattresses, ergonomic chairs, recliners, sofas and sleep accessories. The outlet has been designed to allow customers to experience the products before making purchasing decisions.
Purvesh Sarnaik, Director of Vihang Ahead, said the opening reflected the increasing interest of national retailers in the Mira Bhayandar market. He stated that continued residential and commercial development, together with changing consumer preferences, has encouraged established brands to expand into the region. He added that Vihang Ventura has been planned as a commercial destination bringing together retail, lifestyle and business brands within a single development.
Sharad Shukla, Senior Director – Retail Expansion at The Sleep Company, said the company's retail expansion strategy focuses on markets witnessing residential growth, infrastructure improvements and a rising base of aspirational consumers. He noted that Mira Bhayandar has emerged as one of the fastest-growing suburban markets within the Mumbai Metropolitan Region, making it a suitable location for the brand's latest experience store. He added that the commercial ecosystem at Vihang Ventura would enable the company to engage with customers seeking premium comfort products through an experiential retail format.
The expansion comes amid continued activity in India's organised retail sector, with leasing remaining resilient and brands increasingly targeting suburban locations beyond traditional retail hubs. Mira Bhayandar has attracted growing interest from organised retailers and lifestyle brands, supported by Metro connectivity, infrastructure upgrades and sustained residential development.
With the addition of The Sleep Company, Vihang Ventura has expanded its tenant mix across lifestyle, wellness, food and beverage, and retail categories. The project is intended to serve as a commercial destination offering businesses improved visibility and connectivity while catering to the growing consumer base in the Mira Bhayandar micro-market.
Advertisement
Facebook
Whatsapp
