Advertisement
What really powers the cloud? Behind every Google search, A...
A lot of what defines a home isn’t visible at handover. I...
Private equity has played a significant role in shaping Indi...
Luxury real estate is one of the most talked-about segments ...
Airports play a much bigger role than just enabling travel -...
Pristine, the bakery division of Allana Consumer Products Limited (ACPL), is strengthening its position as a manufacturing and product development partner for organised bakery and café brands across India. The company serves as the exclusive manufacturing partner for Mad Over Donuts and The Belgian Waffle Co., while also supplying bakery products to Krispy Kreme India, Merwans, Monginis outlets in Ahmedabad and several other bakery brands. With a production capacity of 100 tonnes per day, more than 70 stock keeping units (SKUs) and over 7,000 active customers, Pristine is expanding its manufacturing capabilities and research efforts to support growing demand for premium bakery products and customised solutions.
Pristine, the bakery division of Allana Consumer Products Limited (ACPL), is expanding its manufacturing and product development operations as India's organised bakery sector continues to grow, positioning itself as a contract manufacturing partner for national café chains, bakery brands and food service businesses.
The company manufactures bakery products for several established brands, serving as the exclusive manufacturing partner for Mad Over Donuts and The Belgian Waffle Co. In addition, it supplies products to Krispy Kreme India, Merwans stores across Mumbai, Monginis outlets in Ahmedabad, as well as several bakery brands and independent retailers across the country.
According to the company, organised bakery brands are increasingly collaborating with specialised manufacturers that combine large-scale production with product development capabilities. Such partnerships are intended to help brands maintain product consistency, introduce new offerings and expand operations across multiple markets.
Beyond finished bakery products, Pristine supplies bakery ingredients, premixes and customised product solutions while providing technical support to customers. The company stated that it currently serves more than 7,000 active customers, including organised bakery chains, regional bakeries, café operators, HORECA businesses, distributors, retailers and home-baking entrepreneurs.
Its manufacturing facilities produce more than 70 stock keeping units (SKUs) and have a production capacity of 100 tonnes per day. The company's research and development and bakery applications teams also develop between 10 and 12 new products and customised customer solutions annually to meet changing consumer preferences and client requirements.
Commenting on the company's approach, Naveen Hinduja, General Manager – Pristine at Allana Consumer Products Limited, said bakery businesses increasingly require manufacturing partners that can support innovation alongside production. He stated that the company's bakers and product development teams work closely with customers to combine artisan baking techniques with advanced manufacturing processes to develop products suited to evolving consumer demand.
Pristine said it intends to further strengthen its manufacturing capabilities while increasing investments in research and development. The company also plans to expand its portfolio of bakery ingredients and finished products, reinforce its presence across organised retail, café chains, quick-service restaurants and the HORECA segment, and continue supporting customers with manufacturing and product development solutions as India's organised bakery industry evolves.
Advertisement
Facebook
Whatsapp
