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Indian Hotels Company Limited (IHCL) has entered into a strategic partnership with Italian hospitality group Starhotels to expand the reach of its Taj InnerCircle–NeuPass loyalty programme across Europe. The collaboration enables members of both loyalty programmes to access reciprocal benefits at participating properties within IHCL's global portfolio and Starhotels' network. The partnership covers multiple IHCL brands, including Taj, SeleQtions, Vivanta and Gateway, alongside Starhotels Collezione and Starhotels Premium hotels. IHCL said the initiative comes amid rising travel demand between India and Europe and is intended to enhance customer engagement by extending loyalty benefits across a broader international hospitality network.
Indian Hotels Company Limited (IHCL) has announced a strategic partnership between its Taj InnerCircle–NeuPass loyalty platform and I AM STAR, the customer loyalty programme operated by Italian private hotel group Starhotels. The collaboration, announced in the past week, expands reciprocal membership benefits across participating properties in India and Europe, strengthening IHCL's international hospitality network.
Under the agreement, members of Taj InnerCircle–NeuPass and I AM STAR will be able to access loyalty privileges across selected hotels within IHCL's operating portfolio worldwide and participating Starhotels properties. The partnership is designed to offer travellers a wider choice of accommodation while extending membership benefits across both hotel groups.
The collaboration includes selected hotels under IHCL's brands comprising Taj, Claridges Collection, Brij, SeleQtions, Clarks, Gateway, Vivanta, Tree of Life, and amã Stays & Trails. Reciprocal benefits will also be available across Starhotels Collezione and Starhotels Premium properties located in key European destinations.
According to IHCL, the partnership aligns with growing travel flows between India and Europe, where both outbound travel from India and inbound international tourism to the country have continued to increase. The company indicated that expanding its loyalty ecosystem into Europe would provide members with greater flexibility and a broader range of accommodation options during international travel.
Commenting on the partnership, Puneet Chhatwal, Managing Director and Chief Executive Officer of IHCL, said travel between India and Europe was witnessing sustained growth, supported by rising outbound demand from Indian travellers and increasing international interest in India's cultural and leisure tourism offerings. He stated that the collaboration with Starhotels would extend the reach of Taj InnerCircle–NeuPass into important European markets while enabling members to access a larger network of hotels and associated loyalty benefits throughout their journeys.
IHCL has been expanding its hospitality portfolio and customer engagement initiatives through strategic partnerships and loyalty programmes. The latest agreement with Starhotels adds an international dimension to the Taj InnerCircle–NeuPass platform by integrating selected European properties into its loyalty network, allowing members of both programmes to earn and redeem benefits across participating hotels operated by the two hospitality groups.
Source - PTI
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