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Iconic by One Vision has launched a 586.14 sq m digital out-of-home (DOOH) display at SAS iTower in Nanakramguda, Hyderabad, which the company describes as India’s largest cinematic digital screen and the city’s first 8K DOOH display. The L-shaped installation uses Absen A25 series LED panels and supports deep-perspective anamorphic content that produces three-dimensional visual effects without glasses. The launch expands the company’s presence to six cities, following operations in Bengaluru, Bhopal, Jaipur, Thiruvananthapuram and Bhubaneswar. Founded by Abhinav Reddy, the company plans to enter Gurugram by the end of 2026 and expand into additional states in 2027. The Hyderabad screen has secured three advertising campaigns within its second week, while the company reported more than INR 1 crore in business during its first year of operations.
Iconic by One Vision has launched a 586.14 sq m digital out-of-home (DOOH) display at SAS iTower in Nanakramguda, Hyderabad, expanding its large-format outdoor advertising network and introducing what the company describes as India’s largest cinematic digital screen.
The L-shaped display is also Hyderabad’s first 8K DOOH screen and uses Absen A25 series LED panels. The installation has been designed to support deep-perspective anamorphic content, enabling three-dimensional visual effects without the use of 3D glasses.
The display area is approximately equivalent to eight pickleball courts or two basketball courts. The company said the installation is substantially larger than the average DOOH screen in India, which measures about 20ft by 10ft. Hyderabad’s largest screen before the new installation measured approximately 80ft by 10ft.
The screen is located in Hyderabad’s Financial District and is intended for large-format digital advertising and brand campaigns. The company said its cinematic content and advertising activations have already attracted public attention since the display became operational.
Abhinav Reddy, founder of Iconic by One Vision, said the company was established around the development of large-format, cinematic-grade DOOH infrastructure in growing Indian cities. He said the company currently operates in Bengaluru, Bhopal, Jaipur, Thiruvananthapuram and Bhubaneswar, with Hyderabad becoming its largest installation. The company plans to enter Gurugram by the end of 2026 and expand into additional states during 2027.
The Hyderabad installation comes as DOOH advertising expands through the use of digital displays, real-time content and data-driven campaigns. The format allows advertisers to replace static outdoor advertising with changing visual content and large-scale digital presentations.
Iconic by One Vision said its network has already been used by national brands. Campaigns cited by the company include Apple’s iPhone 17 launch campaign on its Bhopal screen and a residential launch campaign by Prestige Group in Bengaluru.
The Hyderabad screen has also begun attracting advertising commitments, with three campaigns booked during its second week of operations. The company said its clients across its network include businesses from the real estate, jewellery and hospitality sectors, which have shown demand for large-format advertising.
The company is also targeting advertisers from real estate, jewellery, automotive and financial services as it builds its campaign pipeline for the festive season.
With the Hyderabad launch, Iconic by One Vision now has operations across six cities: Bengaluru, Bhopal, Jaipur, Thiruvananthapuram, Bhubaneswar and Hyderabad. Its screen at DB Mall in Bhopal is described by the company as Madhya Pradesh’s largest anamorphic display.
The company said it generated more than INR 1 crore in overall business during its first year of operations. It attributed the performance to demand for large-format digital advertising across metropolitan and emerging urban markets.
The Hyderabad project forms part of the company’s planned national expansion, with Gurugram targeted for entry by the end of 2026 and further expansion into new states planned for 2027.
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