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Tata Group-owned Indian Hotels Company (IHCL) has created a new Select Service Business vertical bringing together four brands across mid-scale hotels, experiential leisure, premium homestays and food services. The vertical will include Ginger, Tree of Life, amã Stays & Trails and Qmin, with a combined network of more than 700 properties and outlets. The move follows the expansion of IHCL’s portfolio through ANK Hotels and Pride Hospitality. The company expects the new vertical to support faster expansion across hospitality segments and has set a target of more than 25 per cent enterprise revenue CAGR under its Accelerate 2030 plan.
Tata Group-owned Indian Hotels Company (IHCL) has created a new Select Service Business vertical that brings four of its emerging hospitality brands under a single business structure. The portfolio includes Ginger in the mid-scale hotel segment, Tree of Life in experiential leisure, amã Stays & Trails in premium homestays and Qmin, IHCL’s culinary platform.
The new vertical currently brings together around 260 Ginger hotels, more than 40 Tree of Life resorts, over 360 bungalows under amã Stays & Trails and more than 100 Qmin outlets. IHCL said the combined portfolio will form a separate growth engine for the company, with a focus on expanding scale across different hospitality segments while maintaining profitability.
Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL, said the four brands have developed considerable scale and have different market positions. He added that their combined presence would allow the company to pursue opportunities across mid-scale accommodation, leisure, homestays and food services.
The restructuring follows IHCL’s expansion through ANK Hotels and Pride Hospitality. The company had acquired a 51 per cent stake in both businesses through its wholly owned subsidiary Roots Corporation. The acquisition added a portfolio of 135 mid-scale hotels across 110 locations, which were operated under The Clarks Hotels & Resorts brand. IHCL had said most of these properties would be integrated into its brand portfolio, primarily under Ginger.
The expansion also strengthened IHCL’s position in the mid-scale segment. The company had earlier said the addition of ANK Hotels and Pride Hospitality would take its mid-scale portfolio to more than 240 hotels. Alongside these businesses, IHCL also entered into a distribution arrangement with Brij Hospitality, which operates hotels in the experiential leisure segment.
Under the new structure, the company expects the four brands to benefit from a common business leadership and operating approach while retaining their individual positioning. IHCL has said the Select Service Business is expected to deliver an enterprise revenue compound annual growth rate of more than 25 per cent under its Accelerate 2030 strategy.
The company has also changed the role of Deepika Rao, who has been redesignated as Executive Vice President, Select Service Business, IHCL. Rao, along with her leadership team, will oversee business performance across the four brands operating through five distinct legal entities.
The formation of the vertical comes as IHCL continues to expand beyond its traditional full-service hotel portfolio. Ginger has been a key part of this strategy, with the company previously identifying the mid-scale segment as an important growth opportunity. IHCL’s management had also indicated that Ginger could potentially scale to around 1,000 hotels over time, reflecting the size of the opportunity it sees in the segment.
More recently, IHCL has set a target of achieving enterprise revenue of INR 3,000 crore from Ginger by 2030. The target underlines the company’s focus on growing the brand as a large-scale mid-market hospitality business.
Source PTI
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