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Swiss watchmaker Longines has opened its third boutique in Bengaluru at Phoenix Market City, expanding its retail presence in the city. The boutique was inaugurated by Longines Friend of the Brand Sara Ali Khan, who also visited the brand’s outlet at Phoenix Mall of Asia. The new store features Longines’ latest collections, including PrimaLuna, Conquest, HydroConquest and the Longines Legend Diver, along with the DolceVita and Master Collection. The Bengaluru expansion comes as the brand continues to build its retail presence in India while maintaining its focus on Swiss watchmaking, design and sports-linked heritage.
Swiss watch brand Longines has opened its third boutique in Bengaluru at Phoenix Market City, strengthening its retail presence in the city. The boutique was inaugurated by actor and Longines Friend of the Brand Sara Ali Khan.
Following the inauguration, Khan also visited the Longines boutique at Phoenix Mall of Asia, where she spent time with the brand in a relaxed, vacation-themed setting.
The new boutique brings together Longines’ latest watch collections across its different product lines. The current selection includes the PrimaLuna, Conquest, HydroConquest and Longines Legend Diver collections. The range is positioned around different uses, from everyday city wear to more sporty and outdoor-oriented styles.
Longines has also displayed the refined designs of the PrimaLuna and DolceVita collections, alongside the sporty HydroConquest models and watches from the Longines Master Collection. Heritage timepieces are also part of the boutique’s product range.
Longines’ official India website currently lists collections including PrimaLuna, DolceVita, Conquest, HydroConquest and the Master Collection, with models available across different price points and specifications.
Speaking at the opening, Sara Ali Khan said the opening of a third Longines store in Bengaluru reflected the loyalty of customers in the city. She expressed hope that the brand would see a similar response across other parts of India. She also said that Longines has a way of marking occasions with a sense of ease and elegance, which she considers one of the brand’s distinctive qualities.
The Bengaluru retail expansion adds to the brand’s existing presence in the city. Longines has been available through multiple retail locations in Bengaluru, including outlets at Phoenix Market City and other major shopping destinations.
Longines was established in Saint-Imier, Switzerland, in 1832. The brand has built its identity around Swiss watchmaking, with a history that combines technical expertise, design and sports timekeeping. It has served as an official timekeeper for world sporting championships and has worked with international sports federations over the years. Longines is part of Swatch Group and operates through a global network covering more than 130 countries.
The brand’s sports association remains an important part of its heritage, while its current collections cover formal, everyday, sporting and heritage-focused watches. The range available in India includes models from the PrimaLuna, DolceVita, Conquest, HydroConquest and Master collections, among others.
Source PTI
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