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Aurum PropTech Ltd has announced the acquisition of online property platform Housing.com from Australia's REA Group through an all-equity transaction, marking another significant consolidation in India's proptech sector. Under the agreement, Aurum PropTech will acquire a 100% stake in Housing.com by issuing 1,97,93,309 equity shares, representing around 20.5% of its enlarged share capital. Following the transaction, REA India's shareholding in Aurum PropTech will rise to 24.9%. The acquisition follows Aurum's earlier purchase of PropTiger and is intended to create an integrated digital real estate platform spanning property search, transactions, financing, rentals and property management. The combined platform is expected to strengthen Aurum's presence across multiple segments of the residential real estate ecosystem.
Mumbai-based Aurum PropTech Ltd has entered into a binding agreement to acquire 100% of Housing.com from Australia's REA Group through an all-equity transaction. Announced during the past week, the acquisition forms part of the company's strategy to expand its presence in India's proptech sector by integrating property discovery, transactions and real estate services under a single digital platform.
According to a regulatory filing, Aurum PropTech will acquire the entire shareholding in Housing.com by issuing 1,97,93,309 equity shares, representing approximately 20.5% of the company's enlarged share capital. Upon completion of the transaction, REA India will increase its shareholding in Aurum PropTech to 24.9%, becoming one of the company's significant shareholders.
At the current market price, Aurum PropTech has a market capitalisation of nearly INR 1,900 crore on the BSE. The proposed acquisition builds on the company's earlier purchase of the PropTiger housing brokerage platform from REA Group, further expanding its footprint in the digital real estate services segment.
With the addition of Housing.com, Aurum PropTech aims to bring together property search, brokerage, transactions, financing, rentals and property management within a unified technology platform. The company stated that the combination will create an integrated proptech ecosystem covering multiple stages of the real estate lifecycle, enabling consumers and other stakeholders to access a broader range of services through a single platform.
Aurum Ventures Founder and Chief Executive Officer Ashish Deora said the company welcomed REA as a significant shareholder as Aurum PropTech entered the next phase of its growth. He stated that combining marketplace capabilities with transaction services on a single platform was expected to generate operational synergies and support long-term value creation.
Deora further said that integrating the data generated across Housing.com and Aurum's existing platforms would enhance the overall ecosystem by improving insights derived from customer intent, transactions, financing and property management activities. According to him, the combined data capabilities would contribute to a more connected digital real estate platform serving various stages of the property journey.
The acquisition reflects ongoing consolidation within India's proptech industry, where technology-driven real estate companies are expanding through strategic acquisitions to broaden service offerings and strengthen their market presence. Once completed, the transaction will position Aurum PropTech with an integrated portfolio spanning online property listings, brokerage, financing, rentals and post-purchase property management services.
Source - PTI
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