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Rustomjee has introduced a limited-period payment plan that allows homebuyers to book select residential properties by paying only 10% of the property's value upfront. The offer is aimed at first-time buyers, young professionals, families, investors, NRIs and high-net-worth individuals by reducing the initial financial burden. The developer said the remaining payment can be made closer to project completion, giving buyers greater flexibility in planning their finances. The initiative is available across select projects and is intended to make homeownership more financially convenient.
Mumbai-based real estate developer Rustomjee has launched a limited-period payment plan that allows buyers to purchase a home across select projects by paying only 10% of the property's value upfront. The initiative has been introduced to reduce the initial financial burden on buyers and provide greater flexibility in planning their home purchase.
The payment plan is available across selected Rustomjee residential developments and targets a wide range of buyers, including first-time homebuyers, young professionals, growing families and investors looking for long-term value. By lowering the upfront payment requirement, the developer aims to make property ownership more accessible while allowing buyers to manage their financial commitments over a longer period.
Mukesh Singh, Chief Sales Officer at Rustomjee, said today's homebuyers expect both aspirational living and financial flexibility while making one of the biggest financial decisions of their lives. He stated that many buyers are willing to purchase a home but are often held back by the large upfront payment required at the time of booking.
He added that the company's '10% Now' payment plan has been designed to address this challenge by allowing customers to secure their preferred home with only a 10% initial payment, while the balance amount can be paid closer to project completion. According to him, this gives families more time to arrange their finances and plan their move into a new home without immediate financial pressure.
The company further stated that the payment structure has been designed to suit different categories of buyers. For non-resident Indians (NRIs), it offers the opportunity to make a lower initial investment while continuing to benefit from possible currency movements or remaining invested in equity markets. For ultra-high-net-worth individuals (UHNIs), the structure enables them to keep a larger share of their capital invested in financial markets for potential returns. End-users can also benefit by scheduling the sale of their existing property closer to the completion of the new home, which could help them achieve better value from the transaction.
According to the developer, reducing the upfront payment requirement allows buyers to manage their capital more efficiently while making a long-term investment in residential real estate. The company also said the campaign reflects its focus on creating homes that support families through different stages of life, while making the buying process easier and more financially manageable.
Founded in 1995, Keystone Realtors Limited, which operates under the Rustomjee brand, is among the prominent real estate developers in the Mumbai Metropolitan Region (MMR) and has a strong presence in the redevelopment segment. The company has expanded its portfolio across multiple housing segments, ranging from mass-market developments to premium and luxury residential projects.
Rustomjee currently has a portfolio comprising 39 completed projects, 17 ongoing developments and 21 forthcoming projects across the MMR. The developer has delivered more than 29 million square feet of construction area and has an active development pipeline exceeding 46 million square feet. It has also housed more than 19,000 families, including the rehabilitation of over 1,900 families through redevelopment projects, giving it significant experience in redevelopment-led residential development.
Source PTI
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