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Nehlia Developers has appointed actor Randeep Hooda as its brand ambassador as the company strengthens its presence in the premium plotted development and luxury farmhouse segment across North India. Announced during the past week, the partnership follows the company's transition from Nehlia Realtors to Nehlia Developers and aligns with its broader strategy to expand its focus on nature-oriented residential communities. According to the developer, the association is intended to support brand outreach among homebuyers and investors through an integrated marketing campaign spanning television, digital platforms, print, outdoor advertising, public relations and customer engagement initiatives.
Nehlia Developers has appointed actor Randeep Hooda as its brand ambassador, marking a new phase in the company's brand positioning following its transition from Nehlia Realtors to Nehlia Developers. Announced during the past week, the association forms part of the developer's strategy to strengthen its presence in the premium plotted development and luxury farmhouse market across North India.
The developer said the partnership reflects its focus on creating residential developments centred on luxury, sustainability, wellness and long-term investment value. According to the company, the association is based on shared values of authenticity, trust and an appreciation for nature, which it considers central to its development philosophy.
Nehlia Developers stated that its projects are designed to offer planned residential communities with expansive green spaces and open landscapes while catering to buyers seeking premium living environments. The company added that Randeep Hooda's public image and interest in nature align with its approach to developing residential destinations that emphasise outdoor living and planned infrastructure.
Commenting on the appointment, Ashok Nehlia, Chief Executive Officer of Nehlia Developers, said the company was pleased to welcome Randeep Hooda as its brand ambassador. He stated that the actor's authenticity, grounded personality and affinity with nature reflected the company's vision of developing premium residential communities that combine luxury, sustainability and long-term value.
Om Prakash Nehlia, Managing Director of Nehlia Developers, said the appointment represented an important step in the company's growth journey as it continues to develop planned residential destinations. He added that the partnership reflects the values the company seeks to promote and is expected to support its engagement with future homebuyers and investors.
According to the developer, the association will be supported through an integrated marketing campaign across television, digital platforms, print and outdoor advertising, social media, public relations and customer engagement initiatives. The campaign is intended to strengthen the company's visibility among aspirational homebuyers and investors across North India as it expands its portfolio of premium residential developments.
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