Advertisement
What really powers the cloud? Behind every Google search, A...
A lot of what defines a home isn’t visible at handover. I...
Private equity has played a significant role in shaping Indi...
Luxury real estate is one of the most talked-about segments ...
Airports play a much bigger role than just enabling travel -...
Imagicaaworld Entertainment plans to invest up to INR 10 billion (USD 103.6 million) over the next five to six years to expand its presence across India's major cities. The company aims to increase its portfolio from nine to 13 parks, supported by rising consumer spending on leisure experiences, improving urban infrastructure and growing demand for destination entertainment. Alongside expansion, the operator plans to increase ticket prices and reduce discounts to improve profitability after a challenging financial year that was affected by higher operating costs, an early monsoon and disruptions during the peak summer season.
Imagicaaworld Entertainment has announced plans to invest up to INR 10 billion (USD 103.6 million) over the next five to six years to expand its footprint across major Indian cities as demand for leisure and entertainment experiences continues to grow.
The company intends to increase its portfolio from nine parks to 13, strengthening its presence in India's organised amusement park industry. According to Managing Director Jai Malpani, the expansion will initially focus on Tier-1 cities, supported by improving consumer spending power and better infrastructure in locations such as Bengaluru, Hyderabad and the National Capital Region. The remarks were made while outlining the company's long-term growth strategy.
Imagicaaworld currently operates amusement and theme parks in western India, including facilities in Lonavala near Mumbai, Indore and Surat. The proposed expansion is expected to help the company enter new urban markets and broaden its customer base.
The move comes as India's experience economy continues to gain momentum. According to property consultancy CBRE, consumer spending on experiences is expected to grow faster than spending on physical goods through 2030, creating new opportunities for businesses in the leisure and entertainment sector.
Industry estimates also point to strong long-term growth. According to Grand View Research, India's amusement park market is projected to grow from USD 6.96 billion in 2026 to USD 11.36 billion by 2033, supported by rising disposable incomes, urbanisation, tourism growth and increasing demand for family entertainment.
Alongside its expansion plans, Imagicaaworld is also focusing on improving profitability after reporting a weaker financial performance in the previous fiscal year. The company plans to increase ticket prices by 5% to 8% during the December quarter while reducing discounts. The pricing strategy is intended to offset rising electricity and labour costs after ticket prices remained largely unchanged over the past few years.
The company expects revenue growth in fiscal 2027 to remain in the high single-digit to double-digit percentage range. It is also targeting an EBITDA margin of around 40% to 43%, reflecting its efforts to restore operating margins through pricing measures and improved business performance.
During the previous fiscal year, Imagicaaworld's revenue from operations declined 9% to INR 3.74 billion, while its EBITDA margin narrowed to 31% from 42.8%. The company attributed the weaker performance to an early monsoon and disruptions caused by the India-Pakistan conflict, which affected visitor footfalls during the important summer holiday season.
The expansion follows a broader trend of organised entertainment operators increasing investments as improving infrastructure, higher disposable incomes and domestic tourism continue to support demand for large-scale recreational destinations across India.
Source Reuters
Advertisement
Facebook
Whatsapp
