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Ram Rattan Group has entered into a strategic partnership with Regency Advertisers to acquire around 500 acres of agricultural land along the Delhi–Mumbai Expressway between Naugaon and Jaipur. Announced in the past week, the initiative aims to promote sustainable agriculture and responsible land development while leveraging the infrastructure growth along one of Rajasthan's emerging economic corridors. The companies plan to encourage modern farming practices, efficient resource utilisation and environmental sustainability across the acquired land. The partnership also reflects growing investor interest in the Naugaon–Jaipur belt, where improving connectivity through the expressway has strengthened prospects for agriculture and rural development alongside broader economic activity.
Ram Rattan Group has partnered with Regency Advertisers to acquire approximately 500 acres of agricultural land along the Delhi–Mumbai Expressway between Naugaon and Jaipur, marking a strategic investment in sustainable agriculture and land development. The collaboration, announced in the past week, is intended to promote agricultural productivity and responsible land stewardship while benefiting from the infrastructure-led growth taking place across the corridor.
The proposed acquisition is located along one of India's key infrastructure projects, where improved road connectivity is expected to support agricultural logistics, market access and economic activity. According to the companies, the initiative aligns with efforts to encourage rural development, strengthen agricultural productivity and promote sustainable land use in Rajasthan.
The partnership will focus on identifying and developing agricultural land parcels while adopting modern farming techniques, efficient water management practices and environmentally sustainable cultivation methods. The companies stated that the initiative is intended to create opportunities for farmers, investors and rural communities through a long-term approach to agricultural development.
Commenting on the collaboration, Vijay Ram Rattan, Chairman of Ram Rattan Group, said India's agricultural sector is entering a phase where infrastructure, technology and sustainability are increasingly shaping development. He stated that the Delhi–Mumbai Expressway corridor offers long-term growth opportunities and that the investment is expected to support agricultural development while creating economic value for stakeholders. He added that the partnership aims to establish a model that promotes sustainable farming and contributes to rural prosperity.
The companies noted that the Naugaon–Jaipur corridor has attracted increasing investor interest due to expanding infrastructure and improving connectivity. Ram Rattan Group said it has launched six projects in Naugaon over the past six years, focusing on gated luxury farmhouse developments and community-based land projects across the region.
Gautam Sabharwal, Director of Regency Advertisers, said the collaboration extends beyond a land acquisition initiative and reflects a long-term commitment to strengthening agricultural development and building a sustainable ecosystem. He stated that Rajasthan is emerging as an important investment destination and that the partnership seeks to support agricultural innovation while contributing to the state's broader rural development objectives.
The companies also plan to establish a scalable framework that encourages responsible land development and agricultural innovation in the years ahead. Their strategy includes promoting best practices in cultivation, resource management and environmental sustainability while leveraging the connectivity offered by the Delhi–Mumbai Expressway.
The partnership comes amid growing investments across Rajasthan in infrastructure, logistics, manufacturing and agriculture. With improved connectivity enhancing the appeal of the Naugaon–Jaipur belt, the acquisition reflects increasing interest in land opportunities linked to long-term infrastructure development and the state's expanding rural economy.
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