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Banke International Properties has entered into Association of Persons (AOP) partnerships with several major developers in the Mumbai Metropolitan Region (MMR), covering residential inventory valued at approximately INR 10,000 crore. The portfolio includes projects by Godrej Properties, L&T Realty, Piramal Realty, Lodha and MS Realty across the western suburbs, Thane and other emerging residential corridors. Through the agreements, the company aims to generate around INR 500 crore in sales during the current financial year, contributing to its overall sales target of INR 1,000 crore. The partnerships are structured around a performance-driven sales framework intended to strengthen collaboration between developers and channel partners, while supporting customer acquisition across domestic and non-resident Indian (NRI) buyer segments.
Banke International Properties has entered into a series of Association of Persons (AOP) partnerships with leading residential developers operating in the Mumbai Metropolitan Region (MMR), covering projects with an estimated inventory value of around INR 10,000 crore. Announced on June 23, the agreements are aimed at expanding the company's role in residential sales and strengthening developer-channel partner collaboration across one of India’s largest housing markets.
The partnerships encompass projects developed by Godrej Properties, L&T Realty, Piramal Realty, Lodha and MS Realty. The portfolio spans multiple residential developments across key micro-markets including the western suburbs, Thane and other emerging growth corridors within the MMR.
Under the agreements, Banke International Properties will undertake sales activities for several projects, including Godrej Nurture, Varanya and Godrej Panvel by Godrej Properties; the Wagle Estate development and an upcoming project in Malad by L&T Realty; Piramal Revanta, Piramal Aranya and Piramal Mahalaxmi by Piramal Realty; Lodha Acenza, Eternis, Solis, Woods, Altus, Corinthia and Regalia; as well as MS Courtyard, Gateway, H2O and K3 by MS Realty.
The company expects these partnerships to contribute approximately INR 500 crore in sales during the current financial year. This would account for half of its overall annual sales target of INR 1,000 crore. Several projects included within the portfolio are scheduled for launch or expansion over the course of the year, creating opportunities across both domestic homebuyers and non-resident Indian (NRI) customer segments.
According to the company, the AOP structure has been designed to establish a more organised and performance-focused framework for project sales. Under this model, Banke International Properties will work closely with participating developers on marketing initiatives, customer outreach and sales execution. The framework is intended to create greater alignment between developers and channel partners while improving sales efficiency and customer engagement.
The company indicated that residential markets across Mumbai’s western suburbs, stretching from Bandra to Mira Road, together with the Thane market, are expected to account for a significant share of sales generated through these partnerships.
Banke International Properties is also evaluating additional AOP opportunities across Navi Mumbai and the western suburbs. The company plans to sign six to seven further partnerships during the current financial year, which are expected to create an additional sales opportunity of approximately INR 200 crore.
Aditya Pushkarna, Associate Director, Banke International Properties, stated that residential property transactions in Mumbai are becoming increasingly specialised, with buyers seeking greater market knowledge and advisory support before making purchasing decisions. He said developers are increasingly looking beyond traditional distribution channels and partnering with organisations capable of providing targeted customer access, market intelligence and execution capabilities. He added that the AOP framework reflects this shift and is expected to become more relevant as competition for homebuyers intensifies and the market continues to mature.
The company stated that its international presence and established NRI network would support these partnerships by connecting developers with a broader pool of prospective buyers across domestic and overseas markets. Through the AOP model, Banke International Properties aims to expand its developer relationships and strengthen its residential sales platform across the MMR region.
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