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Agro Chem Federation of India organised an awareness and interaction programme in Chandigarh focused on sustainable agricultural practices, responsible agrochemical usage and stronger collaboration between industry stakeholders and agri-input distribution networks. The event, themed “Strengthening Dealer Industry Partnership for Sustainable Agriculture”, brought together agri dealers, distributors, retailers, advisors and industry professionals from Punjab and Haryana. Discussions centred on scientific pesticide usage, counterfeit product prevention, stewardship initiatives, environmental safety and farmer education amid evolving regulatory requirements. Industry representatives stated that agri dealers continue to play a critical role in influencing farming practices at the grassroots level, particularly in improving awareness regarding safe and judicious use of agricultural inputs across farming communities.
Agro Chem Federation of India organised an awareness and interaction programme in Chandigarh aimed at strengthening collaboration between the agrochemical industry and agri-input distribution networks to promote sustainable and scientific agricultural practices.
The programme, held on Friday, was attended by agri dealers, distributors, retailers, field advisors and sales and marketing professionals from Punjab and Haryana involved across the agricultural value chain.
Organised under the theme “Strengthening Dealer Industry Partnership for Sustainable Agriculture”, the event focused on issues including responsible product usage, farmer awareness, stewardship initiatives and safe agricultural practices amid evolving regulatory and compliance requirements within the agrochemical sector.
According to the organisers, the discussions also covered prevention of counterfeit agricultural products, best practices for responsible agri-input retailing, productivity enhancement measures and environmentally sustainable farming approaches.
Kalyan Goswami, Director General of Agro Chem Federation of India, stated that agri dealers and distributors remain the primary point of interaction for farmers and therefore play an important role in encouraging scientific and judicious use of agrochemicals.
He stated that the programme focused on improving farmer trust through responsible advisory practices, countering misinformation related to pesticide usage, strengthening coordination between industry stakeholders and distribution channels, and enhancing awareness initiatives at the grassroots level.
The event also highlighted the increasing importance of collaboration between agrochemical companies and channel partners in supporting long-term agricultural sustainability and compliance with stewardship and regulatory frameworks.
Industry participants discussed knowledge-sharing initiatives, technical training programmes and modern agricultural practices aimed at balancing productivity growth with environmental responsibility and user safety.
Representatives from multiple industry organisations participated in the discussions, including Sanjay Chaudhary from Indogulf Cropsciences Ltd., Dr M Irfan from Bharat Certis Agrisciences Ltd and Dharam Kumar Bansal, Vice President of the Agri Inputs Dealers Association.
The speakers discussed misconceptions surrounding pesticide usage and emphasised the need for scientific application of agrochemicals as part of sustainable farming practices. Discussions additionally focused on improving farmer-level awareness regarding safe handling, dosage management and compliance with approved agricultural practices.
Participants at the programme stated that dealers, distributors and industry stakeholders would collectively work towards promoting safer and more responsible use of agrochemical products while supporting agricultural productivity and farmer welfare.
The event comes amid increasing policy and industry focus on sustainable agriculture, food security, environmental protection and regulated use of crop protection products across India’s agricultural sector.
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