Advertisement
What really powers the cloud? Behind every Google search, A...
A lot of what defines a home isn’t visible at handover. I...
Private equity has played a significant role in shaping Indi...
Luxury real estate is one of the most talked-about segments ...
Airports play a much bigger role than just enabling travel -...
Digital Out-of-Home (DOOH) and media infrastructure company SIMCA Advertising Ltd has secured a contract worth INR 15.26 crore from a leading financial services client, providing revenue visibility for FY27. The order comes as the company builds on strong financial performance reported for FY26, when revenue from operations grew 74.7 per cent year-on-year to INR 127.22 crore. SIMCA currently serves 124 clients across sectors through a portfolio of 210 media assets comprising traditional billboards and digital advertising inventory.
Digital Out-of-Home (DOOH) and media infrastructure company SIMCA Advertising Ltd has secured a contract valued at INR 15.26 crore from a leading financial services client, strengthening its order pipeline and providing greater revenue visibility for the current financial year.
The company announced the contract win on Monday, describing it as a strong start to FY27. According to SIMCA, the new mandate is expected to contribute significantly to revenues during the ongoing fiscal year while reinforcing its presence in the outdoor advertising and media infrastructure segment.
The latest order adds to the company's portfolio of clients across sectors including banking, financial services and insurance (BFSI), real estate, fast-moving consumer goods (FMCG) and retail. SIMCA stated that its long-standing relationships with marquee clients have helped create a stable and predictable revenue pipeline, supporting business growth across market cycles.
The company currently manages a network of 210 media assets comprising 74 traditional billboard locations and 136 Digital Out-of-Home (DOOH) advertising slots. Through this portfolio, it serves 124 clients across multiple industries, providing advertising and brand visibility solutions in key markets.
The contract announcement follows a strong financial performance by the company during FY26. SIMCA reported revenue from operations of INR 127.22 crore for the financial year, reflecting year-on-year growth of 74.7 per cent. Profit after tax rose 125.3 per cent to INR 16.62 crore during the same period, indicating continued expansion in both scale and profitability.
The company operates in the rapidly growing DOOH segment, which has witnessed increased adoption by advertisers seeking dynamic and technology-enabled outdoor media solutions. Digital formats have gained prominence as brands look for measurable and flexible advertising platforms capable of reaching audiences across high-traffic urban locations.
With the latest contract win, SIMCA enters FY27 with enhanced business visibility and an expanded order pipeline. The company indicated that its diversified client base and extensive media asset network continue to support recurring business opportunities across multiple sectors, positioning it to capitalise on growing demand in the outdoor advertising and digital media infrastructure market.
Source - PTI
Advertisement
Facebook
Whatsapp
