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Indian Hotels Company Ltd (IHCL) has expanded its hospitality portfolio in Uttar Pradesh with the opening of Ayodhyam, Ayodhya under its SeleQtions brand. The newly launched property features 162 keys and is positioned to cater to the increasing flow of visitors to one of India’s most prominent spiritual destinations. The opening comes amid sustained growth in religious and spiritual tourism across the country, particularly in Ayodhya, which has witnessed a significant rise in visitor numbers in recent years. Through the new hotel, IHCL aims to strengthen its presence in the religious tourism segment while offering accommodation that reflects the cultural and spiritual character of the city.
Indian Hotels Company Ltd (IHCL) has announced the opening of Ayodhyam, Ayodhya under its SeleQtions brand, further expanding its hospitality footprint in one of India’s fastest-growing spiritual tourism destinations.
The newly opened property comprises 162 keys and is located in Ayodhya, Uttar Pradesh, a city that has witnessed increasing tourism activity driven by religious travel and infrastructure development. The launch forms part of IHCL’s strategy to strengthen its presence in key leisure, pilgrimage and cultural destinations across the country.
Ayodhyam, Ayodhya has been introduced under the SeleQtions brand, which focuses on distinctive hotels designed to reflect the character and heritage of their respective locations. The property has been positioned to cater to both domestic and international travellers visiting the city for religious, cultural and leisure purposes.
The opening comes amid continued growth in India’s spiritual tourism sector. Religious destinations across the country have experienced higher visitor footfalls in recent years, supported by improved connectivity, infrastructure investments and growing interest in pilgrimage travel.
Deepika Rao, Executive Vice President – New Businesses and Hotel Openings at IHCL, stated that spiritual tourism continues to maintain strong momentum across India, with Ayodhya emerging as one of the country’s most significant religious destinations. She indicated that Ayodhyam, Ayodhya under the SeleQtions brand has been developed to address this growing demand while offering a hospitality experience that reflects the city’s spiritual and cultural importance.
According to the company, the hotel has been designed to align with the evolving preferences of modern travellers while drawing inspiration from the identity of the destination. The property is expected to serve visitors seeking accommodation within proximity to Ayodhya’s religious and cultural landmarks.
Ayodhya has become a focal point for hospitality investments as tourism-related demand continues to rise. Hotel operators have increasingly expanded their presence in the city in anticipation of sustained growth in visitor arrivals and supporting infrastructure development.
The launch of the 162-key property adds to IHCL’s growing portfolio of hotels across major urban centres, leisure destinations and pilgrimage locations in India. Through the addition of Ayodhyam, Ayodhya, the company continues to expand its presence in markets where tourism demand is supported by cultural significance, improving accessibility and rising traveller interest.
The opening also reflects the hospitality sector’s broader focus on developing accommodation capacity in destinations experiencing increased tourism activity, particularly those linked to religious and heritage travel.
Source - PTI
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