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HTL International is expanding its India operations with plans to double its retail footprint over the next two years as the upholstered furniture manufacturer targets 35% growth in 2026 across its brands Domicil, Fabbrica and Corium. The company currently operates one flagship outlet and 33 shop-in-shops in the country and intends to strengthen its presence in Tier 2 cities alongside new flagship stores in metropolitan markets. HTL stated that the strategy is being driven by rising demand for organised furniture retail, growing premium housing consumption and increasing discretionary spending on interiors in smaller cities. The company also expanded its Chennai manufacturing facility from 2.5 lakh sq ft to 3.5 lakh sq ft to support both domestic and export demand, reinforcing India’s role within its global supply chain.
HTL International is accelerating its India expansion strategy as the global upholstered furniture manufacturer seeks to strengthen its presence across metropolitan and Tier 2 markets through its brands Domicil, Fabbrica and Corium. The company stated in the past week that it is targeting 35% growth in 2026 after recording 50% growth across the three brands in 2025. Advertisement
The company currently operates one flagship store and 33 shop-in-shops in India and plans to double its retail network over the next two years. According to HTL, the expansion strategy will focus on increasing penetration in Tier 2 cities while simultaneously opening flagship stores in key metropolitan markets.
HTL said the move comes at a time when nearly 90% of India’s furniture market continues to remain unorganised, creating opportunities for organised retailers to establish stronger brand-led positioning. The company indicated that, unlike several other consumer segments where brand recognition and segmentation are well established, furniture retail in India still remains largely fragmented and product-driven.
Manoj Kumar Nair stated that the company’s focus is on building Domicil, Fabbrica and Corium as distinct brands catering to different consumer requirements while improving accessibility beyond metropolitan centres. He indicated that the strategy is centred on providing international design standards and consistent quality at pricing levels suitable for Indian consumers.
HTL’s India business is structured around three differentiated consumer segments. Fabbrica is positioned towards younger and first-time buyers with compact and design-oriented furniture suited for urban residential spaces. Domicil caters to the mid and premium housing segment with a focus on comfort, ergonomics and family-oriented living requirements. Corium, placed at the premium end of the portfolio, targets consumers seeking larger formats, craftsmanship and international design aesthetics.
The company stated that smaller cities are emerging as important growth markets, supported by larger residential formats, changing lifestyle aspirations and increasing discretionary expenditure on home interiors. North India has also remained a key contributor to sales growth, reflecting broader premium consumption trends across the region.
To support future expansion, HTL has completed the first phase of expansion at its Chennai manufacturing facility, increasing the plant size from 2.5 lakh sq ft to 3.5 lakh sq ft. The facility serves both domestic requirements and export markets including the US, UK and the Middle East, strengthening India’s position within the company’s global manufacturing and supply network.
At a category level, HTL stated that it is focusing on introducing greater standardisation within furniture retail through uniform store layouts, visual merchandising systems and partner training initiatives aimed at improving brand consistency. The company also continues to refresh its product portfolio every three to four months and has introduced a signature colour palette across its leather and fabric collections.
HTL stated that its 50-year global milestone reflects its long-term commitment to the Indian market as organised furniture brands seek to capitalise on rising demand linked to premium housing and increasing consumer preference for design-led and durable home furnishings.
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