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AU Real Estate on Monday announced that it will invest around INR 1,500 crore to develop a 9-acre luxury housing project in Ghaziabad, Uttar Pradesh, as part of its expansion in the Delhi-NCR market. The project, named The Sunflower, will comprise 595 apartments and is expected to generate estimated revenue of about INR 2,000 crore. In the first phase, the company has launched 428 homes for sale, with prices starting from INR 3 crore onwards. The move reflects AU Real Estate's focus on the premium residential segment, where demand has remained steady. The project is aimed at affluent buyers seeking high-end homes with modern amenities in the NCR region.
New Delhi-based AU Real Estate on Monday said it will invest approximately INR 1,500 crore to develop a luxury housing project in Ghaziabad, Uttar Pradesh, strengthening its presence in the Delhi-NCR real estate market. Advertisement
In a statement, the company announced the launch of its new residential development, The Sunflower, spread across 9 acres. The project will comprise a total of 595 apartments and is positioned in the premium housing segment. According to the company, the overall investment for the project is estimated at around INR 1,500 crore.
AU Real Estate has pegged the estimated revenue potential from the project at approximately INR 2,000 crore, reflecting its confidence in sustained demand for upscale housing in Ghaziabad and the broader NCR region.
As part of the initial rollout, the company has launched 428 apartments for sale in the first phase. The homes are priced from INR 3 crore onwards, targeting affluent buyers looking for spacious residences and premium amenities. The pricing strategy and scale of development highlight the company's focus on the luxury segment, which has witnessed steady traction in recent years, particularly across key micro-markets in NCR.
The investment underlines the developer's expansion strategy amid improving market sentiment and growing interest in high-end residential properties. Developers in the NCR region have increasingly focused on premium and luxury housing, driven by stronger end-user demand and rising aspirations among homebuyers.
Founded by Ashish Agarwal, AU Real Estate has developed multiple residential and commercial projects across the Delhi-NCR property market. The company has been gradually scaling up its portfolio, leveraging opportunities in established and emerging locations.
The launch of The Sunflower is expected to add significantly to Ghaziabad's premium housing supply. With a substantial capital outlay and projected revenue of INR 2,000 crore, the project is likely to contribute meaningfully to the company's future growth pipeline.
The development also mirrors broader trends in the NCR real estate sector, where demand for larger, amenity-rich homes continues to remain resilient.
Source - PTI
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