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• IndiFrame has entered the Andhra Pradesh market with the launch of its first channel partner store in Kurnool in association with Varaahi Enterprises.
• The launch marks the company’s first dealer-led expansion under its new brand identity and forms part of a broader regional growth strategy across southern and western India.
• IndiFrame plans to open 10–15 channel partner stores across Andhra Pradesh, Telangana and Maharashtra over the next 12 months.
• The company is targeting Tier-II and Tier-III markets within India’s largely unorganised fenestration industry, which is estimated to be valued at INR 1.27 lakh crore.
• Kurnool has been identified as a strategic growth market due to ongoing infrastructure investment, residential construction activity and improving regional connectivity.
IndiFrame has entered the Andhra Pradesh market with the launch of its first channel partner store in Kurnool, marking the company’s expansion into the state and its first dealer-led outlet under the new IndiFrame brand identity. The store has been launched in partnership with Varaahi Enterprises and is positioned as part of the company’s wider regional growth strategy targeting emerging urban markets. Advertisement
Located on Nandikotkur Road in Kurnool, the outlet was launched on May 13 and currently spans around 500 sq ft, with provisions for future expansion to 600–700 sq ft. The company stated that the launch will serve as a gateway to the Rayalaseema region and support distribution across northern Andhra Pradesh markets.
IndiFrame said the Kurnool launch forms part of a broader plan to establish between 10 and 15 channel partner stores across Andhra Pradesh, Telangana and Maharashtra over the next year. The company is also evaluating additional partnerships in Vijayawada, Guntur, Ongole, Nellore, Anantapur, Kadapa, Tirupati and Rajahmundry as part of its regional expansion roadmap.
According to the company, India’s fenestration market, comprising windows, doors and related systems, is estimated at around INR 1.27 lakh crore, with nearly 80 per cent of the segment remaining unorganised. IndiFrame stated that Tier-II and Tier-III cities continue to face limited access to organised and quality-driven fenestration solutions, creating opportunities for structured retail and distribution models.
Dilip Kumar stated that the next phase of India’s real estate growth is increasingly emerging beyond metropolitan cities, with construction activity rising across secondary urban centres such as Kurnool. He added that the company’s channel partner strategy is intended to combine IndiFrame’s manufacturing capabilities with the local market reach and customer familiarity of regional dealers.
The company stated that channel partnerships are expected to contribute around 10–15 per cent of overall revenue over time. The Kurnool outlet builds on IndiFrame’s earlier partnerships, including stores operated with Home 360 Degrees in Hyderabad and Future Living Interior and Architecture in Khammam, which commenced operations earlier this year.
Uday Kiran stated that the local market continues to show demand for quality products offered at value-oriented pricing, adding that the partnership with IndiFrame is expected to strengthen access to organised fenestration solutions across Kurnool and surrounding towns.
The company identified Kurnool as one of Andhra Pradesh’s rapidly expanding urban centres, supported by ongoing residential construction and more than INR 40,000 crore worth of announced regional investments. Infrastructure projects such as the Orvakal Industrial Node, alongside highway and air connectivity improvements, have contributed to increased development activity across the region.
IndiFrame, headquartered in Hyderabad, operates as a vertically integrated fenestration solutions company managing manufacturing, installation and after-sales operations across its product chain. The company stated that it continues to expand engagement with the architecture and construction sector through industry platforms and regional distribution partnerships focused on housing and infrastructure growth markets.
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