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Siguler Guff, a US-based private equity firm, has invested USD 40 million (around INR 380 crore) in Trimex Foods, an Indian operator of global restaurant brands such as Chilli’s Grill & Bar, PAUL, and Cinnabon. The investment marks Trimex’s first institutional funding and is aimed at supporting its expansion across India and adding new international brands. Founded in 2010, the company currently runs over 50 outlets across 13 cities. The deal reflects growing investor interest in India’s organised food services sector, which is seeing rising demand for global dining experiences.
A US-based private equity firm Siguler Guff has invested USD 40 million, equivalent to around INR 380 crore, in Trimex Foods, an Indian company that operates franchise outlets for international restaurant brands. These include Chilli’s Grill & Bar, PAUL, and Cinnabon, as confirmed in a joint statement released in the past week.
The investment marks the first time Trimex Foods has raised institutional capital. The company plans to use the funds to expand its presence across India by strengthening its existing portfolio and bringing in additional global brands. This move is in line with its broader strategy to scale operations in key urban markets.
Founded in 2010, Trimex Foods has built a presence with more than 50 restaurants and bakery-cafes across 13 cities. Over the years, it has focused on introducing well-known international food brands to the Indian market through franchise partnerships.
A senior representative from Siguler Guff stated that India’s food services sector is seeing a structural shift, with consumers increasingly preferring globally recognised dining formats. The firm believes this trend presents a strong growth opportunity for organised players like Trimex.
Trimex Foods also indicated that Siguler Guff’s experience in working with consumer businesses in emerging markets will support its next phase of expansion. The company sees the partnership as a step towards scaling its operations more efficiently while maintaining brand standards.
India’s organised food services market has been expanding steadily, driven by urbanisation, higher disposable incomes, and a growing preference for dining out. Global brands entering through franchise operators have played a key role in shaping this segment, especially in metro and tier-1 cities.
Source PTI
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