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The National Highways Authority of India has launched a pilot project on two national highway corridors to provide real-time safety alerts related to stray cattle movement. The initiative is aimed at reducing accidents caused by sudden cattle presence, particularly during foggy and low-visibility conditions. The pilot is being implemented on the Jaipur-Agra and Jaipur-Rewari corridors. As part of the project, Reliance Jio has upgraded its telecom platform to support nationwide delivery of location-based alerts. The initiative follows a memorandum of understanding signed between NHAI and Reliance Jio earlier last month to introduce a telecom-based safety alert system across the national highway network.
The National Highways Authority of India (NHAI) announced earlier this week that it has launched a pilot project on two national highway corridors to provide real-time safety alerts related to stray cattle movement. The initiative is intended to help reduce road accidents caused by sudden cattle presence on highways, a risk that increases during fog and other low-visibility conditions. Advertisement
According to NHAI, the pilot project is being implemented on the Jaipur,Agra and Jaipur Rewari national highway corridors. These stretches have been identified as suitable locations for testing the system due to their exposure to stray cattle-related safety concerns. The authority stated that the project forms part of its broader efforts to improve road safety and enhance the commuting experience on national highways.
As part of the initiative, Reliance Jio has upgraded its telecom platform to enable the nationwide delivery of real-time stray cattle safety alerts. Earlier last month, NHAI had signed a memorandum of understanding with Reliance Jio to introduce a telecom-based safety alert system across the national highway network.
Under the pilot project, location-based alerts are triggered for national highway commuters, providing advance warnings around 10 kilometres before identified high-risk stretches. NHAI explained that this advance notice is designed to give drivers sufficient time to slow down and take precautionary measures while approaching cattle-prone zones.
To ensure effective communication, safety advisories are delivered through a Flash SMS, followed by a voice alert. The Flash SMS is issued in Hindi and informs commuters that a stray cattle-prone area lies ahead, advising them to drive slowly and carefully. This message is then reinforced through a voice alert carrying the same safety advisory.
NHAI stated that to prevent alert fatigue, repeat alerts are not sent to the same user within a 30-minute window. Alerts are generated based on mapped cattle-prone zones identified through historical accident data and field-level inputs, and are delivered using the upgraded telecom infrastructure.
Based on the outcomes and effectiveness of the pilot project, NHAI said it will assess the possibility of expanding the initiative to other stray cattle-prone zones across the national highway network.
Source - PTI
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