Pune-based Ceratec Group has rebranded to better reflect its modern vision and evolving market aspirations. The new identity, including a redesigned logo and the tagline "Exceeding Expectations," replaces the 2000 logo, symbolizing a commitment to innovation and high-quality service. Managing Director Anand Agarwal emphasized that the update aligns with their expanded service portfolio and shifting market trends. Founded in 2000 and transitioning from marble to real estate, Ceratec has developed over 65 acres in Pune and is currently focused on projects in Ravet, Hinjewadi, Balewadi, and Baner. The rebranding aims to enhance their role in Pune's dynamic real estate sector.
Ceratec Group, a real estate developer based in Pune, has revealed a new brand identity to better reflect its vision, offerings, and evolving aspirations. This rebranding comes as Pune's real estate market experiences rapid changes driven by technological advancements, sustainability, and shifting consumer preferences.
The update marks a shift from the company's previous logo, which was established in 2000. Ceratec Group's leadership conducted a thorough review and decided it was time to refresh the brand to align with their current position and competencies. The new logo is complemented by the tagline "Exceeding Expectations," highlighting the company's dedication to delivering high-quality service and innovative solutions.
Anand Agarwal, Managing Director of Ceratec Group, explained, "Our aspirations, vision, and portfolio of services have changed drastically in the last few years, and this is our attempt to communicate the same with all our customers, prospects, employees, partners, and stakeholders. The new logo represents a blend of innovation, quality, and customer-centricity, symbolizing our commitment to exceptional living experiences through real estate development and ethical practices."
Founded in 2000, Ceratec Group initially operated in the marble industry before expanding into ceramic retail. By 2007, the company had established one of the largest showrooms in India. Ceratec entered the real estate sector in 2011, and since then, it has developed residential, commercial, and mixed-use projects. The company has completed projects over 65 acres in Pune and is recognized for its focus on affordability, sustainability, and community living.
Currently, Ceratec Group is working on projects in Ravet and Hinjewadi, with future developments planned for Balewadi and Baner. The rebranding effort underscores the company's commitment to enhancing the Pune real estate landscape and continuing its role in the city's growth.
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