Arihant Superstructures Ltd. has launched a new residential project, World Villas, in Navi Mumbai. With actress Sunny Leone as the brand ambassador, this project spans 76 acres and introduces the first low-rise gated community in the area. Located conveniently with access to major highways, it offers a blend of modern living and tranquillity, with travel times of 40 minutes from Vashi and 75 minutes from South Mumbai via the MTHL.

World Villas stands out with its Scottish-themed architecture, natural forest trails, and a scenic riverfront. The development boasts exclusive amenities, including the prestigious Club 10 Gymkhana, inspired by renowned institutions like Bombay Gymkhana and MCA. This 50-foot-tall gymkhana spans 2,00,000 square feet over 10 acres. It features the grand 'Hall of Fame' arrival lobby, an IPL-size cricket ground, a Veranda restaurant, a training academy, and a sports shop. The private forest area with walking trails and tree houses adds to the charm, making it a unique offering in the Navi Mumbai real estate market.

The development also includes a luxurious 5-star resort and spa with 221 rooms, suitable for events such as weddings and corporate retreats. It features an all-season river promenade and a natural waterfall, enhancing the serene environment for relaxation. The 76-acre project is divided into 53 acres for residential villas, 10 acres for the gymkhana, 10 acres for the hotel and resort, and 1 acre for a commercial outlet mall. The project is also gaining popularity as a top weekend home destination due to its improved air quality and high-end amenities.

Ashok Chhajer, CEO of Arihant Superstructures Ltd., expressed excitement about the project, highlighting its commitment to innovation and quality in real estate development. He emphasised that World Villas not only provides luxurious living spaces but also fosters a harmonious environment where residents can genuinely connect with nature.

Sunny Leone, the brand ambassador, shared her enthusiasm for the project. She remarked that World Villas aligns with her personal taste and lifestyle, offering a unique blend of luxury, comfort, and innovative design. She expressed her honour in being associated with World Villas by Arihant Superstructures, noting that the project aligns with her personal taste and lifestyle, thanks to its world-class amenities and stunning homes.

The use of celebrities as brand ambassadors in the real estate sector is not new but has been gaining traction in recent years. Many developers have realised the value of associating their projects with well-known personalities to attract attention and build credibility. The use of celebrity endorsements has become a notable trend among prominent real estate developers in India, enhancing their brand visibility and appeal.

The Lodha Group, a major player in the Indian real estate market, has leveraged Bollywood superstar Akshay Kumar as their brand ambassador. Kumar's association has significantly boosted the profile of Lodha World Towers in Mumbai, which stands as one of the tallest residential buildings in India.

Similarly, DLF, one of India's largest real estate companies, has maintained a long-standing association with cricketer MS Dhoni. Dhoni's involvement has strengthened DLF's brand presence and fostered trust among potential homebuyers.

Supertech Limited, another key developer, has utilised the star power of various celebrities, including Twinkle Khanna and Shilpa Shetty, to endorse their luxury projects in the Delhi NCR region. These endorsements have played a crucial role in promoting their high-end offerings.

Additionally, Trevoc has enlisted Bollywood actress Kareena Kapoor Khan to endorse their premium projects. Kapoor Khan's endorsement has infused a sense of glamour and trust into the Trevoc brand, further enhancing its market appeal.

Celebrity endorsements have a significant impact on the real estate market. They not only help in drawing attention to the projects but also build a sense of trust and reliability among potential buyers. When a well-known personality endorses a project, it is perceived as a mark of quality and credibility. This strategy has proven effective in boosting sales and enhancing the brand image of the developers.

The launch of World Villas with Sunny Leone as the brand ambassador is a strategic move by Arihant Superstructures Ltd. to leverage this trend. By associating with a popular celebrity, the project aims to attract a broader audience and create a strong brand presence in the competitive real estate market of Navi Mumbai.