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Housing companies leverage Akshaya Tritiya festival to boost home sales


Several leading real estate developers in Mumbai launched attractive promotional offers and schemes during the recent Akshaya Tritiya festival to take advantage of the positive sentiment around property purchases and further increase home sales. Traditionally considered an auspicious time for major investments like property buying, housing companies introduced exciting games, lucky draws, cash discounts and other incentives at some of their key projects to leverage the festive spirit of Akshaya Tritiya and ride the ongoing growth momentum in the real estate sector.

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The real estate market is experiencing strong growth, and housing companies aim to take advantage of the auspicious Akshaya Tritiya festival to increase home sales further. There has already been a recent surge in purchases as more people appreciate the value of homeownership. This upward trend is partly due to the RBI keeping interest rates steady, stabilizing borrowing costs and encouraging both buyers and sellers.

Traditionally seen as a lucky time for major investments, Akshaya Tritiya presents a good opportunity for the housing sector to ride the current momentum. Developers had prepared attractive offers and incentives to leverage the positive sentiment around the occasion.

This Akshaya Tritiya, Siddha-Sejal Group offered a special festive promotion at their properties by launching an exciting "Wheel of Fortune" game on site, where every participant is guaranteed a prize worth up to INR 5 lakhs. Additionally, to make the home buying process smoother, they introduced Fixed EMIs - the EMI amount will remain the same until possession, providing not just a home but peace of mind.

CCI Projects commemorated the Akshaya Tritiya by unveiling Tower 3 at their flagship Rivali Park project in Borivali on May 10th. According to Rohan Khatau, Director of CCI Projects, people often make significant life decisions during festivals, and home buying is one of them. Through its new tower Moonrise, CCI aims to capitalize on this festive spirit and cater to those considering such important investments.

To celebrate the auspicious Akshaya Tritiya, Group Satellite introduced a 'Spin the Wheel' promotion for customers interested in their prestigious Aarambh Avyaan project in Malad. This special offer gave participants an exciting chance to win prizes like gold coins, electronics, home appliances, furniture vouchers, and cash discounts. The limited period offer from May 1-12 aimed to further boost the festive fervour of Akshaya Tritiya.

Tridhaatu Realty launched a one-of-a-kind chance to own smart, ready-to-move-in 2BHK flats in their Tridhaatu Morya project in Chembur, starting at just INR 2.09 crores. Additionally, buyers were given INR 5 lakh IKEA vouchers to customize their spaces. Tridhaatu also waived GST and stamp duty fees, ensuring an irresistible deal for those pursuing a sophisticated lifestyle.

The various innovative marketing initiatives launched across different projects successfully capitalized on the prevailing property boom and customers' tendency to make important life decisions like home buying during festivals. The festive schemes and deals are expected to have boosted sales volumes significantly for the housing companies over the Akshaya Tritiya period. Such promotional campaigns around auspicious occasions continue to be an effective strategy for real estate developers to stimulate demand and drive sales of their residential properties.

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