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Airbnb's new "Icons" program grants guests access to the iconic Kapoor family home in Chennai, fulfilling the late actress Sridevi's dream of transforming it into a luxurious hotel. Applications open on May 9th, offering lucky winners a free stay for two, selected through a random process based on their connection to the Kapoor family. Janhvi Kapoor will personally host a tour, sharing family stories, and guests will enjoy South Indian cuisine, immersing in the Kapoor family's heritage. The program reflects Airbnb's confidence in the Indian market, catering to travelers seeking unique experiences beyond traditional accommodation. Other celebrity homes worldwide are also part of the program, offering extraordinary stays and memorable moments.
The iconic Kapoor family home in Chennai is opening its doors for the first time ever, thanks to Airbnb's exciting new "Icons" program. This program allows guests to experience unforgettable stays in the homes of celebrities and other prominent figures around the world. Advertisement
The late actress Sridevi had always envisioned transforming her beautiful Chennai residence, nestled amidst four acres of lush greenery, into a luxurious hotel. While the form may have changed, her dream lives on through Airbnb's "Icons" program. This innovative initiative allows fans and travelers a chance to step into a piece of Bollywood history, experiencing the serenity of the Chennai coast from the Kapoors' private haven.
Unlike typical Airbnb listings, "Icons" properties offer exclusive experiences. Most stays are either free or priced under USD 100 per guest, making them accessible to a wider audience. However, securing a stay at the Kapoor residence requires a bit more luck. Starting May 9th, a window opens for hopeful guests to submit applications through the Airbnb app. Don't imagine a simple booking process. Airbnb will then select a lucky group through a random process, considering their connection to the Kapoor family and their answers to application questions. The chosen few will receive a coveted "golden ticket," granting them a free stay for two at the residence.
The "Icons" program goes far beyond just offering a place to stay. The lucky winners will be treated to a truly special experience. Janhvi Kapoor, Sridevi's daughter, will personally host a tour of the house, sharing stories and memories that bring the Kapoor family history to life. This personalised touch is what truly sets "Icons" apart. Guests will also have the opportunity to savor delicious South Indian cuisine, a favorite of the Kapoor family, further immersing themselves in the local culture and flavors. Imagine indulging in a home-cooked meal, surrounded by the very essence of the Kapoors' lives!
The launch of the "Icons" program highlights Airbnb's growing confidence in the Indian market. The company has witnessed a remarkable 30% year-on-year growth in nights booked within India, with strong interest from both domestic and international travelers. This surge in popularity reflects a broader trend: Airbnb is no longer just about budget-friendly accommodation. The company is now catering to younger audiences, particularly Gen Z and millennials, who crave unique experiences that go beyond the typical hotel stay.
The Kapoor residence isn't the only celebrity home featured in the "Icons" program. From New York to California, the program has a diverse collection of 11 unique properties. Imagine sleeping on a bed crafted from the same leather used in Ferrari seats at the Ferrari Museum in Maranello, Italy, or experiencing the thrill of a lap around the race track with a Ferrari ambassador driver. Music lovers can win a stay at American rapper Doja Cat's property, complete with a private performance featuring her hit songs. These are just a few examples of the extraordinary experiences offered by "Icons."
The "Icons" program signifies a shift in the travel industry. Airbnb is at the forefront of this exciting trend, offering experiences that surpass imagination and foster deeper connections with iconic figures and locations.
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