Advertisement
What really powers the cloud? Behind every Google search, A...
A lot of what defines a home isn’t visible at handover. I...
Private equity has played a significant role in shaping Indi...
Luxury real estate is one of the most talked-about segments ...
Airports play a much bigger role than just enabling travel -...
• Hitachi Construction Machinery Co Ltd plans to change its corporate name to Landcros Corp from April 1, 2027.
• The rebranding marks a major identity shift for the global construction and mining equipment manufacturer.
• The company has not announced any operational or management changes linked to the new name.
• Hitachi Construction Machinery has a strong international presence, including in infrastructure and mining markets across Asia and India.
• The move comes as global industrial companies increasingly focus on independent branding, technology upgrades and long-term business repositioning.
Hitachi Construction Machinery Co Ltd has announced that it will change its corporate name to Landcros Corp, with the rebranding scheduled to take effect from April 1, 2027. Advertisement
The company disclosed the development in a recent corporate announcement. While detailed reasons behind the name change have not yet been publicly outlined, the move signals a significant shift in the company’s branding strategy as it prepares for its next phase of growth and business positioning.
Hitachi Construction Machinery has been associated with the Hitachi Group for several decades and is widely recognised for manufacturing construction, mining and heavy equipment used across infrastructure, quarrying and industrial projects globally. The company operates in several international markets and has maintained a notable presence in Asia, including India, where demand for construction and mining machinery has remained linked to ongoing infrastructure expansion and industrial activity.
The announcement comes at a time when many global industrial and manufacturing companies are reassessing corporate structures, brand positioning and long-term business strategies to improve market visibility and operational independence. In recent years, Hitachi Construction Machinery has also focused on strengthening digital solutions, mining technology, automation and equipment services as part of its broader business roadmap.
The company had earlier expanded its focus on sustainable construction equipment, fuel-efficient machinery and advanced operational technologies amid rising global emphasis on infrastructure modernisation and lower-emission industrial operations. Industry observers believe the upcoming name transition could also help the company establish a more distinct standalone corporate identity in global markets.
Despite the planned rebranding, the company has not announced any changes to its existing business operations, management structure or core manufacturing activities. Further details regarding the transition process, branding rollout and market strategy are expected to emerge closer to the implementation date in 2027.
Source Reuters
5th Jun, 2025
25th May, 2023
11th May, 2023
27th Apr, 2023
Advertisement
Facebook
Whatsapp
