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Indian Hotels Company Limited (IHCL) has expanded its iconic Chinese fine-dining brand Golden Dragon to North India with the opening of a new outlet at Taj Surajkund Resort & Spa in Delhi-NCR. The move is part of the hospitality major’s strategy to strengthen its premium food and beverage portfolio amid rising demand for experience-led dining formats. Golden Dragon, which was first launched at The Taj Mahal Palace in Mumbai more than five decades ago, already operates in cities such as Hyderabad, Chennai and Colombo. IHCL said the Delhi-NCR launch aligns with changing consumer preferences and the evolving hospitality market in the region.
Indian Hotels Company Limited (IHCL) is looking to expand selected food and beverage formats across major markets as consumer demand continues to grow for immersive and experience-driven dining concepts. Advertisement
Speaking to PTI, Arun Sundararaj, Senior Vice President – Food & Beverage at IHCL, said the company continues to see opportunities in markets where customers are seeking distinctive dining experiences rather than conventional restaurant formats.
As part of this strategy, the Tata Group-owned hospitality company has launched Golden Dragon at Taj Surajkund Resort & Spa in Delhi-NCR, marking the Chinese fine-dining brand’s entry into North India.
Golden Dragon was first introduced in 1973 at The Taj Mahal Palace in Mumbai and has remained one of IHCL’s long-standing restaurant brands. Over the years, the brand has expanded to cities including Hyderabad, Chennai and Colombo, building a presence in luxury hospitality destinations.
The latest opening is expected to further strengthen IHCL’s premium dining portfolio in North India, particularly in the Delhi-NCR market where demand for curated hospitality and food experiences has seen steady growth in recent years.
Sundararaj said the launch reflects both the continued appeal of the Golden Dragon brand and the evolving hospitality profile of the Delhi-NCR region. He added that Taj Surajkund was seen as a suitable destination for the brand’s North India debut as the area continues to attract both leisure and business travellers.
IHCL has been steadily focusing on expanding its food and beverage vertical alongside its hotel business, with the company increasingly positioning signature restaurant brands as standalone experience-led offerings. The hospitality sector has also witnessed higher demand for premium dining concepts after a strong recovery in travel, events and luxury consumption across major urban centres.
Source PTI
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