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Guangzhou, a major city in southern China’s Guangdong province, has introduced a set of measures aimed at stabilising its property market amid a prolonged slowdown. The new guidelines expand access to mortgages under the housing provident fund programme and offer subsidies of up to USD 4,395 per housing unit for eligible buyers who purchase a new home by the end of 2026 and sell their existing property within a year. The city is also promoting state-backed purchases of second-hand homes and encouraging private investment in urban renewal, while strengthening protections for homebuyers.
Guangzhou has released new policy guidelines aimed at supporting its housing sector as China continues to deal with a prolonged property market downturn. The measures are designed to improve demand conditions and ease financial pressure on homebuyers in the city.
Under the new framework, residents will be able to access higher mortgage limits through China’s housing provident fund programme. This is intended to improve affordability and make it easier for households to secure financing for home purchases.
A key feature of the policy is a subsidy of up to 30,000 yuan (USD 4,395) per housing unit. The incentive applies to residents who purchase a new home by the end of 2026 and sell their existing property within one year, encouraging housing upgrades and secondary market activity.
The guidelines also support state-owned enterprises in acquiring second-hand homes. These properties are expected to be used for affordable housing programmes and other public housing-related initiatives, helping absorb excess inventory in the resale market.
In addition, the city has called for stronger protection of homebuyers’ rights. Authorities are also pushing for more coordinated efforts to reduce unsold housing stock, which has remained a challenge across several Chinese cities amid weak demand.
Another focus area is the participation of private capital in urban renewal projects. This is seen as a way to support redevelopment efforts while easing reliance on public funding.
China’s broader property sector has been under pressure since the slowdown began in the early 2020s, with several developers facing liquidity issues and homebuyer sentiment remaining subdued. Local governments have increasingly introduced supportive measures to stabilise the sector and protect fiscal revenue linked to land sales.
In a similar move within Guangdong province, Shenzhen had also relaxed homebuying restrictions earlier this week to stimulate demand and improve market activity.
Source Reuters
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