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Manasum Senior Living plans to invest approximately INR 150 crore to develop a senior living project in Chennai, marking its continued expansion in India’s organised senior housing segment. The project, to be developed in collaboration with VNCT Global, will span 4.5 acres and include 92 villas and 36 apartments. Unit configurations range from sub-1,000 sq ft villas to compact 1BHK apartments, targeting independent senior residents. Alongside this development, the company has outlined a broader investment plan of INR 550 crore to expand its footprint across South and West India. The move comes amid growing demand for structured senior living communities, driven by demographic shifts, evolving family structures, and increasing preference for managed residential formats among ageing populations.
Manasum Senior Living is set to invest approximately INR 150 crore to develop a senior living project in Chennai, as the company expands its presence in India’s organised senior housing segment. Advertisement
The proposed development, titled ‘The Madras Pavilion’, will be built in collaboration with VNCT Global and will span around 4.5 acres. The project will comprise a total of 128 residential units, including 92 villas and 36 apartments, designed to cater to senior residents seeking independent and managed living environments.
The villas will range in size from about 897 sq ft to 1,124 sq ft, while the apartments will be offered in 1BHK configurations with sizes between 685 sq ft and 820 sq ft. These unit formats indicate a focus on compact, functional housing tailored to the needs of elderly residents, with an emphasis on accessibility and ease of maintenance.
The Chennai project forms part of Manasum’s broader growth strategy in the senior living sector, which has been witnessing increasing traction across urban markets. The company has also outlined plans to invest approximately INR 550 crore to expand its operations across South and West India, signalling a multi-city expansion approach.
Industry trends indicate that senior living is gradually moving from a niche offering to a more structured and scalable residential segment. Demand is being driven by factors such as rising life expectancy, nuclear family structures, and a growing preference among seniors for independent living supported by community-based services.
Manasum has been following a collaboration-led development model, partnering with regional developers rather than acquiring land outright. This approach allows for faster market entry and asset-light expansion across multiple cities, while leveraging local expertise in project execution.
The Chennai project also reflects the continued concentration of senior living developments in southern markets, which currently account for a significant share of organised supply in India. Cities in the region have seen relatively higher adoption due to favourable climate conditions, established healthcare infrastructure, and a higher concentration of early adopters of senior housing formats.
While the current project size remains moderate in scale, the planned pipeline across multiple regions indicates a shift towards institutionalising senior living as a formal residential asset class. Developers are increasingly focusing on integrated offerings that combine housing with healthcare access, community engagement, and managed services.
With the addition of ‘The Madras Pavilion’, Manasum is strengthening its footprint in Chennai, positioning the city as part of its wider expansion strategy in India’s evolving senior living market.
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