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ITC Hotels Limited has signed a new boutique heritage property under its Storii brand with the addition of Mukundgarh Fort in Rajasthan's Shekhawati region. The development, undertaken in partnership with Midas Hospitality Services, strengthens the company's presence in culturally significant tourism circuits linking Jaipur, Mandawa and Nawalgarh. The mid-18th century fort will be repositioned as an experiential hotel, aligning with Storii's focus on heritage-led hospitality. The move reflects continued investor and operator interest in adaptive reuse of heritage assets within India's hospitality real estate segment, particularly in high-footfall tourism corridors.
ITC Hotels Limited has announced in the past week the signing of a new heritage hospitality asset under its Storii brand, with the addition of Storii by ITC Hotels, Mukundgarh Fort in Rajasthan. The project will be developed in partnership with Midas Hospitality Services Private Limited, expanding the company's footprint in the state's heritage tourism segment. Advertisement
The property is located in Mukundgarh, within the Shekhawati region, which is known for its historic architecture, frescoes and traditional havelis. The fort, originally constructed in the mid-18th century, is a preserved heritage structure featuring architectural elements such as painted interiors, courtyards, jharokhas, arched corridors and ornamental columns. The development will involve repositioning the fort as a boutique experiential hotel while retaining its original design and character.
The location lies along a well-established tourism corridor connecting Jaipur, Mandawa and Nawalgarh, areas that attract both domestic and international visitors interested in cultural and heritage travel. This positioning is expected to support demand for experiential hospitality offerings that emphasise local history, architecture and art.
The Storii brand by ITC Hotels focuses on curated boutique properties that offer place-specific experiences. With this addition, the company is continuing its strategy of expanding in destinations that combine cultural significance with tourism potential. The portfolio currently includes multiple properties across India, with both operational assets and those under development.
A senior executive at ITC Hotels indicated that the Mukundgarh property aligns with the brand's emphasis on storytelling and immersive guest experiences rooted in local identity. The executive noted that destinations such as Shekhawati provide a suitable backdrop for such developments due to their strong cultural narratives and architectural heritage.
Representatives from Midas Hospitality Services stated that the collaboration aims to preserve the historical character of the fort while making it accessible to a wider audience through hospitality use. The project is expected to maintain the structural and artistic integrity of the asset while adapting it for modern hospitality requirements.
The signing reflects a broader trend in India's hospitality real estate sector, where heritage properties are being repurposed into boutique hotels. This approach allows developers and operators to leverage existing architectural assets while meeting the growing demand for experiential travel.
Rajasthan continues to be a key market for such developments, supported by its established tourism infrastructure and consistent visitor inflows. Locations within the Shekhawati belt have seen increasing attention due to their relatively untapped potential compared to more established destinations such as Jaipur and Udaipur.
The addition of Mukundgarh Fort to the Storii portfolio underscores the role of heritage assets in shaping hospitality supply, particularly in regions where cultural tourism remains a primary demand driver.
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