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Shoppers Stop has relaunched its Juhu store, marking a significant step in its premiumisation journey. The revamped store combines global fashion, beauty, lifestyle, and home brands, with several making their debut at this location. Experiential installations such as Echoes of Fragrance, Juhu Seashore, and Bollywood Bioscope enhance the shopping experience by connecting it to local culture and cinema heritage. With curated layouts, immersive storytelling, and services like Personal Shopper, the store positions itself as a destination for sophisticated and style-conscious consumers in Mumbai, reflecting evolving premium retail expectations.
Shoppers Stop, one of India's leading fashion, beauty, and gifting retailers, recently relaunched its Juhu store, marking a key step in the brand's premiumisation strategy. The revamped store is positioned as one of the most elevated formats within the Shoppers Stop network, showcasing the company's focus on offering refined, design-led retail experiences tailored to sophisticated consumers. Advertisement
The reimagined space brings together a curated selection of global brands, several making their debut at Shoppers Stop through this location. Notable names include Baume & Mercier, BOSS, Armani, Brooks Brothers, Tommy Hilfiger, NARS, Yves Saint Laurent, M.A.C, Tom Ford, Prada, Gucci, Versace, Brunello Cucinelli, Atkinsons, Tory Burch, Serge Lutens, Swarovski, and Crossword. The store spans categories such as fashion, beauty, fragrances, watches, jewellery, sunglasses, home, and lifestyle, reflecting global trends while catering to the elevated expectations of Indian consumers.
Designed for style-conscious shoppers, the store combines curated merchandise with immersive storytelling to create a more engaging shopping experience. Echoes of Fragrance offers a multi-sensory journey that pairs fragrance families with audio cues, turning scent selection into an intuitive experience. Drawing inspiration from Juhu's coastal identity, the Juhu Seashore installation features an art deco-inspired kinetic display mimicking ocean waves. The Bollywood Bioscope celebrates the neighbourhood's cinematic heritage, allowing visitors to explore defining eras of Indian cinema. These experiential elements connect the store to its local context while enhancing the overall retail experience.
Kavindra Mishra, Managing Director and CEO of Shoppers Stop Limited, said that the Juhu store represents the brand's most premium retail expression to date. He emphasized that every aspect, from architecture to global brand curation and immersive installations, is designed with the customer at the center. The launch reflects Shoppers Stop's ongoing commitment to creating aspirational retail spaces for Mumbai's culturally rooted yet globally discerning shoppers.
The store also offers enhanced layouts, sophisticated design, a carefully curated brand mix, and services such as Personal Shopper, establishing it as a destination for elevated shopping. This relaunch reinforces Shoppers Stop's presence in Mumbai and its position as a trusted curator of premium fashion, beauty, and lifestyle brands. Customers can experience the new store in Juhu or shop online at www.shoppersstop.com for the same offerings.
Founded in 1991, Shoppers Stop Ltd. is one of India's premier fashion and beauty retailers. The company operates 110 department stores, 11 premium home concept stores, 79 specialty beauty stores including M.A.C, Este Lauder, Bobbi Brown, Clinique, Jo Malone, NARS, ARMANI Beauty, PRADA Beauty, and SS Beauty, 81 Intune stores, and 20 airport locations, covering a total area of 4.4 million sq. ft. Shoppers Stop is known for its long-running loyalty program, First Citizen and its Personal Shopper service, which enhances customer convenience and shopping experience. The brand's omni-channel presence includes over 800 trusted global brands.
Source PTI
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