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Bengaluru FC has entered into a strategic partnership with Century Real Estate, onboarding the developer as a Principal Sponsor and exclusive back-of-jersey partner for the upcoming Indian Super League season. Under the agreement, Century Real Estate's logo will feature on the back of the club's match jerseys, along with branding across stadium assets, fan engagement zones and digital platforms. The partnership brings together two Bengaluru-based institutions with deep-rooted ties to the city. Both organisations said the collaboration reflects a shared commitment to community engagement, long-term growth and strengthening Bengaluru's sporting and cultural presence on the national stage.
Bengaluru FC has announced a strategic partnership with Century Real Estate, naming the Bengaluru-based developer as one of the club's Principal Sponsors and exclusive back-of-jersey partner for the upcoming Indian Super League (ISL) season. Advertisement
As part of the agreement, Century Real Estate's logo will appear on the back of the team's match jerseys throughout the season. The partnership also includes stadium branding, fan engagement initiatives and integrated digital campaigns aimed at strengthening brand visibility and community outreach.
The collaboration brings together two prominent institutions rooted in Bengaluru. Since its inception, Bengaluru FC has established itself as one of India's most reputed football clubs, backed by consistent on-field success and a passionate fan base. The club has steadily built a strong partner ecosystem aligned with its long-term vision and professional standards.
For Century Real Estate, which has a legacy spanning over five decades, the association represents an extension of its longstanding connection with the city. The company has played a significant role in Bengaluru's urban development and views the partnership as an opportunity to engage with the city's vibrant sporting community.
Ravindra Pai, Managing Director of Century Real Estate, said the partnership reflects a shared commitment to Bengaluru. He described Bengaluru FC as embodying the passion, ambition and community spirit of the city, adding that the association goes beyond brand visibility and is about supporting an institution that inspires people across generations.
Karan Yadav, Chief Commercial Officer at JSW Sports, said Bengaluru FC has grown alongside the city and remains deeply invested in its future. He noted that such partnerships are designed as long-term commitments focused on celebrating Bengaluru and creating a platform that motivates the city's youth.
The partnership will extend beyond jersey branding. Century Real Estate will receive prominent visibility through matchday integrations, immersive fan initiatives and digital storytelling across the season. The collaboration is expected to provide sustained brand exposure among football audiences across Karnataka and national markets.
The Indian Super League remains one of India's most-watched sporting properties, offering high broadcast visibility and nationwide reach for sponsors. As Bengaluru FC prepares for the upcoming campaign, the partnership underscores the growing convergence between sports and corporate branding in India.
By aligning with a major local developer, the club aims to deepen community engagement while reinforcing its identity as a representative of Bengaluru's sporting pride. The association signals a shared intent to promote the city's cultural and sporting landscape on a broader national platform.
Source - PTI
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