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Dubai's resale market for ultra-luxury villas is being driven overwhelmingly by cash buyers seeking completed homes, according to a new study by Luxe, the luxury arm of Properties. The analysis shows that villas priced above AED 40 million recorded 169 resale transactions worth AED 11.57 billion in 2025, with less than 16% involving mortgages. Nearly all resale activity 98% was concentrated in fully completed properties, underscoring buyer preference for certainty and immediate use. The findings indicate that ultra-high-net-worth individuals are prioritising lifestyle security, privacy and long-term wealth preservation over speculative returns. The study highlights how Dubai's mature luxury ecosystem continues to attract global capital by aligning product delivery with the expectations of affluent end users.
Dubai's thriving resale market for ultra-luxury villas continues to be dominated by cash buyers favouring completed properties, reflecting a strong preference for certainty and immediate occupancy, according to a market analysis by Luxe. The study shows that in 2025, villas priced above AED 40 million recorded 169 resale transactions with a combined value of AED 11.57 billion, of which only 15.7% were supported by mortgage financing. Advertisement
A key finding of the analysis is the clear bias towards ready homes. As much as 98% of resale villa transactions during the year involved fully completed properties, with just 2% linked to under-construction homes. This contrasts sharply with the resale apartment market, where 28% of transactions were off-plan, highlighting the fundamentally different motivations of ultra-luxury villa buyers.
According to Properties, the resale market offers a more accurate reflection of genuine buyer intent, as it is largely free from leverage-driven or speculative behaviour. Buyers in the ultra-luxury segment are understood to prioritise lifestyle considerations such as privacy, space, layout, natural light, finishes and surrounding environment factors that can only be properly assessed once a property is complete.
Data from DXBinteract indicates that the AED 50-70 million segment has emerged as the strongest performer within the ultra-luxury resale market. In 2025 alone, resale transactions in this bracket reached AED 3.49 billion, continuing a three-year upward trend from AED 2.40 billion in 2023 and AED 3.33 billion in 2024. Over this period, only a small fraction of deals in the segment were mortgaged, reinforcing the dominance of equity-backed purchases.
Other notable value bands included AED 2.74 billion traded in the AED 40-50 million range and AED 2.46 billion in the AED 100-200 million segment, with smaller but still significant volumes recorded above AED 200 million. These figures underline the depth and resilience of demand at the very top end of Dubai's residential market.
In response to buyer behaviour, Nordic by, the group's development arm, has adopted a build-first strategy for its AED 3 billion luxury villa portfolio. Properties are launched only after completion and furnishing, aligning supply with the expectations of ultra-high-net-worth buyers who prioritise capital preservation, transparency and long-term security over speed or leverage.
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