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Developer reputation and delivery track record have emerged as the single most decisive factors influencing investment in Dubai's luxury residential market, according to a recent survey conducted by luxury real estate brand Keturah. The findings indicate a clear shift away from speculative buying, with investors increasingly focused on long-term ownership and end use rather than short-term capital gains. A significant share of brokers surveyed said buyers now prioritise proven execution, strong master planning and data-backed decision-making. Nearly half of the investors are end users intending to live in the city, while a large proportion of the remainder are long-term holders. The results point to a maturing market where transparency, regulatory confidence and lifestyle quality are shaping demand across Dubai's high-end residential segment.
Dubai's luxury real estate market is witnessing a structural shift, with developer credibility now outweighing price-led speculation in shaping investment decisions, according to a new survey of property brokers by luxury brand Keturah. The study suggests that investors are increasingly adopting a long-term outlook, backed by detailed market analysis and a preference for proven execution over speculative narratives. Advertisement
Around 36% of brokers surveyed identified developer reputation and delivery history as the most influential factor in closing luxury property deals. This was followed by the quality of master planning and amenities at 24%, and pricing relative to comparable developments at 20%. Only a small proportion of respondents indicated that short-term capital appreciation remains the primary motivation for buyers.
The survey also highlights a notable shift in buyer profile. Nearly 45% of brokers said their clientele largely comprises end users seeking to reside in Dubai, while 40% reported dealing mainly with long-term investors holding assets for a minimum of five years. This trend reflects growing confidence in Dubai as a lifestyle destination rather than a speculative investment market.
Data-driven decision-making has also become central to transaction activity. About 42% of brokers said accurate market data now underpins every buying decision, with DXBinteract cited by 57% as the most reliable source of real estate information in the emirate. Brokers further pointed to regulatory transparency, investor confidence, infrastructure quality and master-planned luxury communities as key drivers sustaining demand.
According to the survey, buyer concerns prior to committing capital are focused primarily on delivery timelines and construction progress, cited by 40% of brokers. This was followed by exit liquidity and resale demand at 20%, along with developer financial strength and long-term maintenance considerations.
The findings were shared during presentations on Keturah Reserve, a AED 5.7 billion bio-living residential development in Mohammed Bin Rashid City's District 7. Brokers surveyed also highlighted that lifestyle quality has become a defining element of luxury housing demand, with space, privacy, wellness and nature-led design ranking highly among buyer preferences.
Despite the growing supply of luxury homes, most brokers view the expansion positively, noting that increased inventory is improving quality and choice, while reinforcing the advantage held by developers with consistent delivery records and financial credibility.
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