South Indian real estate developer Casagrand has appointed cricket legend Sourav Ganguly as its national brand ambassador as part of its expansion strategy into new markets, including Maharashtra. With an investment of around 8000 crores, Casagrand aims to construct 20 million sq. ft in the next three years. The collaboration with Ganguly, known for his leadership style in cricket, will drive a marketing campaign titled "Transforming Lives." Casagrand has completed over 140 projects and 40,000 homes in Chennai, Bengaluru, Coimbatore, and Hyderabad, with plans to become one of India's top 5 builders within five years.
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Casagrand, a prominent South Indian real estate developer, has appointed cricket legend Sourav Ganguly as its national brand ambassador. This partnership aligns with Casagrand's ambitious expansion strategy into new geographical markets. Recognized as the fastest-growing company in South India, Casagrand is diversifying its portfolio, particularly in Maharashtra, aiming to construct 20 million sq. ft within three years, with an investment of about 8000 crores.
Established in 2004, Casagrand has already transformed numerous families' lives, driven by its core values of self-confidence, dynamism, fairness, innovation, and dedication. The company sees these values mirrored in Sourav Ganguly, who made a significant impact on Indian cricket with his distinct leadership style. His partnership with Casagrand embodies these shared principles.
Casagrand has effectively completed over 140 projects and 40,000 homes in Chennai, Bengaluru, Coimbatore, and Hyderabad in 2023. To bolster its expansion plans, the company has enlisted the iconic cricketer Sourav Ganguly. The collaboration will drive a comprehensive marketing campaign titled "Transforming Lives" across various media platforms.
Casagrand stands out by offering world-class homes at a genuinely affordable price. Their communities reflect this philosophy through premium amenities, efficient layouts, green spaces, and amenities catering to senior citizens and children. The company also provides unique post-handover services like maintenance, assured rentals, and resales, enhancing its distinctiveness.
Sourav Ganguly, fondly known as "Dada," is a cricketing legend whose leadership has left an indelible mark. Beyond his personal achievements, Ganguly transformed Indian cricket, fostering courage and unity. His values align with Casagrand's mission to make an impact on lives and revolutionize the housing space.
Casagrand aspires to be among the top 5 builders in India within five years. With a strong focus on quality, timely delivery, and customer satisfaction, the company has delivered 123 projects on time. In the last year, they achieved sales of 4200 crores and are targeting sales of 7200 crores in this financial year. The company plans to expand its presence, particularly in Maharashtra, with the addition of 80 million sq.ft across different regions.
Casagrand's upcoming ventures include the development of 60,000 homes. With a track record of constructing 38 million sq.ft across key locations, the company aims to build an impressive 80 million sq.ft, further cementing its impact on the housing market.
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