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Apartment sales priced below INR 1 crore dropped by 32% across India's top seven cities in the first half of 2025, according to a new JLL report, while demand for premium homes priced above INR 1 crore surged by 6%. Cities including Mumbai, Delhi-NCR, Bengaluru, and Hyderabad saw a clear market shift towards luxury offerings, with premium units comprising 62% of total apartment sales. Industry experts attributed this trend to rising affluence, lifestyle upgrades, favourable financing conditions, and robust infrastructure growth.
Apartment sales across India's seven leading metropolitan areas recorded a sharp decline in the affordable housing segment, while premium residential units saw a noticeable uptick during the first half of 2025, according to findings from real estate consultancy JLL India.
Sales figures showed a 13% annual drop, totalling 1,34,776 apartment units sold across the Mumbai Metropolitan Region (MMR), Delhi-NCR, Kolkata, Chennai, Hyderabad, Bengaluru, and Pune. This data excluded row houses, villas, and plotted developments, focusing solely on apartment transactions.
The most significant contraction occurred in the sub-INR 1 crore category, which witnessed a steep 32% year-on-year fall, with just 51,804 units sold between January and June. In contrast, the premium segment - comprising apartments priced over INR 1 crore - grew by 6%, amounting to 82,972 units sold during the same period.
JLL India stated that premium housing now commands a dominant 62% share of all apartment sales in these cities, a jump from 51% during the same span last year. The share of affordable housing has consequently slipped to 38%, reflecting a notable shift in urban homebuyer priorities.
Samantak Das, Chief Economist and Head of Research at JLL India, remarked that the sustained increase in luxury home sales mirrors higher disposable incomes, changing lifestyle aspirations, and growing interest in spacious and high-end living environments. He noted that this shift has significantly reduced traction in the mass housing category.
Commenting on the broader market outlook, Ramani Shastri, CMD of Bengaluru-based Sterling Developers, expressed confidence in continued growth, citing supportive policies, declining home loan interest rates, and infrastructure advancements as key enablers.
InfraMantra Founder Shiwang Suraj observed that the luxury housing market in Gurugram has particularly benefited from substantial supply matched by demand from high-net-worth individuals (HNIs), non-resident Indians (NRIs), and a rising class of new-generation entrepreneurs.
Angad Bedi, CMD of BCD Group, added that the record-breaking office space leasing activity has positively impacted housing demand in the top seven cities. Bhavesh Kothari, Founder & CEO of Property First Realty, highlighted the clear emergence of a "premiumisation" trend in the residential sector.
Yathish Kumar, Marketing Head at M5 Mahendra Group, explained that India's growing economy has driven a rise in HNIs and ultra-HNIs, particularly in urban centres. He pointed out that these buyers are increasingly seeking homes that deliver not only luxury and exclusivity but also strong connectivity.
This reorientation reflects not only economic progress but also a behavioural evolution among homebuyers who prioritise comfort, prestige, and lifestyle as essential elements in their property choices.
Source - PTI
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