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The Tamil Nadu Real Estate Regulatory Authority (TNRERA) has put new rules in place to address misleading real estate advertisements in Chennai. These regulations became effective on July 1, 2025. All ads must now prominently display the project's RERA registration number, QR code, and promoter contact details, across all platforms. The regulations prohibit vague claims and require accurate location details. Online portals and media outlets face accountability for non-compliant ads.
Tamil Nadu Real Estate Regulatory Authority (TNRERA) has recently introduced new rules targeting misleading real estate advertisements. These regulations, which became effective on July 1, 2025, impact property marketing across Chennai, Tamil Nadu. They aim to enhance transparency and ensure easy access to crucial details for prospective buyers. Advertisement
The new rules, outlined in a circular dated May 7, apply to all real estate advertisements, regardless of platform. This includes print, television, outdoor displays, digital media, and social media. All advertisements must now prominently display the project's RERA registration number, a scannable QR code (as per Form-C), the official website of the authority, the approved location of the project, and complete promoter contact details.
RERA details specifically must appear at the top right corner of all advertisements, including hoardings and print material, with a minimum font size for clear visibility. Promoters are obligated to install these boards immediately after project registration. They must then submit certified evidence, including site photographs, from the project's engineer or architect, to prove compliance.
The authority will rigorously check for compliance before issuing completion reports. The requirement for displaying the board has also been incorporated as a condition into Form-C of the registration process. The guidelines prohibit vague disclaimers such as "terms and conditions apply." They also ban inflated phrases, like "100+ amenities," that are not supported by verifiable offerings. If a landmark is mentioned in an advertisement, only the actual distance via the most commonly used route is permitted; no reference to travel time is allowed. The project's location details in the advertisement must precisely match the officially approved plan.
For projects exempt from RERA registration, such as those completed before May 1, 2017, the advertisement must clearly state the exemption and the reason. Online property portals are now barred from featuring projects without valid TNRERA registration details, a QR code, and the official website address. Media outlets found publishing non-compliant advertisements could face escalation to the Ministry of Information and Broadcasting.
Violations of these new regulations will attract penalties under sections 61 and 63 of the Real Estate (Regulation and Development) Act, 2016. Real estate advertisement regulations are crucial for protecting homebuyers from misleading claims and ensuring market transparency.
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