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Rcube Projects invests INR 120 crore in Noida's Rcube Monad Mall, expanding retail footprint

PNT Reporter | Last Updated : 20th Dec, 2024
Synopsis

Rcube Projects Pvt Ltd is investing INR 120 crore in the Rcube Monad Mall in Noida, spanning 2,50,000 sq. ft. with a 60:40 split between retail and family entertainment centres (FEC) and food outlets. Housing 80 brands, including Starbucks, Lifestyle, and MovieMax Edition, the mall expects 90-95% occupancy by March, with footfalls projected at 14,000-16,000 on weekends. An additional INR 80 crore is allocated for a 1,00,000 sq. ft. mall in Pitam Pura, Delhi. Known for its 12% annual growth and metro station projects, Rcube integrates retail, entertainment, and loyalty programs to create vibrant destinations, boosting its commercial real estate presence.

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Rcube Projects Pvt Ltd has announced an investment of INR 120 crore for the launch of Rcube Monad Mall in Noida. Spanning a gross leasable area (GLA) of 2,50,000 sq. ft., the neighbourhood mall has allocated 40% of its space to family entertainment centres (FEC) and food and beverage (F&B) outlets, while the remaining 60% is dedicated to retail. According to Anuj Malhan, founder of Rcube Projects Pvt Ltd, the mall operates on a lease model with minimum guarantees and tenant revenue sharing.

Additionally, the company plans to invest INR 80 crore in a new property in Pitam Pura, Delhi, which will cover 1,00,000 sq. ft. This project is expected to be operational in about a year. Malhan stated that the Noida Mall would require at least one year to reach a sustainable level, after which the return on investment (RoI) is expected to be achieved.

The Noida mall is set to house around 80 brands, with an expected occupancy rate of 90-95% by March. The curated mix of tenants includes national and international brands like Lifestyle, Fab India, Modern Bazaar, Nestasia, and Home Stop. Speciality stores such as Shoppers Stop Beauty, Metro Shoes, Dayal Opticals, Nykd by Nykaa, Sweet Dreams, and Bata will also be featured, alongside F&B outlets such as Starbucks, Blue Tokai, Miss Nora, Birch by Romeo Lane, Amritsari Express, and Haldiram. Entertainment facilities will include MovieMax Edition and Funky Island. A mall loyalty program is planned for launch in April, and once fully operational, weekend footfalls are projected at 14,000-16,000, with weekday footfalls estimated at 8,000-9,000.

The group also operates another mall in Rajouri Garden, Delhi, which spans 1,50,000 sq. ft. It features well-known brands such as Shoppers Stop, INOX Insignia, Cafe Delhi Heights, Starbucks, Cafe Nora, and Imperfecto.

Rcube Projects Pvt Ltd has over 15 years of experience in the real estate sector and has been involved in the development of 23 metro stations. The company has recorded an annual growth rate of approximately 12%.

The launch of Rcube Monad Mall reflects the company's commitment to diversifying its portfolio while creating vibrant retail and leisure destinations. By integrating retail, dining, and entertainment, the Noida property aims to cater to the growing demand for high-quality neighbourhood malls in urban areas. With plans for expansion in Delhi and other locations, Rcube Projects Pvt Ltd continues to strengthen its presence in the commercial real estate sector.

As the group focuses on innovation and operational excellence, the new projects are expected to boost local economies and provide customers with enhanced shopping and leisure experiences. The company's strategy of blending retail with entertainment and loyalty initiatives positions it well to attract diverse audiences, ensuring sustained growth in the competitive mall industry.

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