Nexus Seawoods, part of Nexus Select Trust and India's first listed Retail REIT, has unveiled AAYAM, Maharashtra's largest cuboid anamorphic screen, transforming in-mall advertising. The 15-foot wide, 9-foot-high screen, located in the mall's central atrium, offers a 360-degree, distortion-free visual experience, enabling brands to deliver immersive content that resonates with consumers. Designed for stability and visibility, AAYAM provides a unique platform for product launches and interactive campaigns, appealing to the tech-savvy audience of Navi Mumbai. This innovative collaboration between Nexus Seawoods and S&O Investments sets a new benchmark in retail advertising, enhancing brand engagement and consumer connection.
Nexus Seawoods, a flagship property of Nexus Select Trust and India's first listed Retail REIT, has launched Maharashtra's largest cuboid anamorphic screen, AAYAM. The name "AAYAM," meaning dimensions, reflects the transformative potential of in-mall advertising that Nexus Seawoods and S&O Investments are bringing to the forefront. This mall is the first in Maharashtra to feature such an advanced 3D screen, providing brands with an exceptional opportunity to create immersive and impactful content that resonates with consumers.
Located prominently in the central atrium of the mall, the AAYAM screen delivers a 360-degree, distortion-free visual experience. Measuring 15 feet wide and 9 feet high, this cuboid screen elevates advertising, offering brands a powerful medium to showcase product launches, promotions, and interactive campaigns in a way that captures attention and enhances brand recall. Suspended several feet above the ground and visible from all angles, AAYAM is designed for stability while creating a captivating experience for shoppers and advertising partners alike.
This innovative anamorphic screen offers brands a sustainable and interactive platform to engage with the diverse and growing population of Navi Mumbai. With AAYAM, brands can capture attention and convey their messages in an innovative format, appealing to today's tech-savvy and experience-driven shoppers.
Nishank Joshi, Chief Marketing Officer of Nexus Select Malls, stated that AAYAM signifies the future of storytelling, allowing businesses to connect with their audience in a memorable and unique way. By merging cutting-edge technology with creative possibilities, Nexus is setting a new standard in retail and ensuring that brands can make a lasting impression on their target consumers.
Sanjyot Vaidya, Founder of S&O Investments, expressed excitement about the collaboration, stating that it is a significant milestone in in-mall advertising. He believes that AAYAM will revolutionize the advertising landscape, offering brands an unparalleled opportunity to engage with a dynamic audience in a futuristic manner.
By establishing this pioneering standard, Nexus Seawoods Mall is not only enhancing the retail environment but also redefining how brands connect with consumers, positioning itself as a global leader in retail advertising innovation. This transformative visual storytelling platform ensures that every brand experience is amplified, helping businesses stand out in a rapidly changing market.
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