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Mumbai Metro launches WhatsApp Ticketing service for enhanced commuter experience

Synopsis

Maha Mumbai Metro Operations Corporation Ltd. has unveiled a groundbreaking WhatsApp-based ticketing service, aimed at enhancing commuter convenience and efficiency. Inaugurated by women commuters during the Navratri celebrations, this service is available on Metro Lines 2A and 7. It enables passengers to purchase tickets effortlessly through WhatsApp, fostering digital adoption and promoting eco-friendly practices. Commuters can generate multiple tickets in one transaction, making group travel even more convenient.

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In a major initiative to improve commuter convenience, Maha Mumbai Metro Operations Corporation Ltd. (MMMOCL) has introduced a WhatsApp-based ticketing service, officially launched by women commuters as part of the ongoing Navratri celebrations, symbolizing empowerment and innovation. This groundbreaking service is now available to passengers on Metro Lines 2A and 7, allowing commuters to purchase tickets directly through WhatsApp, thereby eliminating the need for paper tickets and providing a seamless, user-friendly experience.

Commuters can easily initiate the process by sending a 'Hi' to the dedicated WhatsApp number 86526 35500 or by scanning the QR code displayed at stations to buy tickets via a conversational interface. This service encompasses all stations and lines operated by Maha Mumbai Metro, introducing a new level of digital convenience to Mumbai's metro network.

The WhatsApp-based ticketing system is expected to boost the adoption of digital ticketing, streamline commuter journeys, and offer an eco-friendly alternative to traditional paper tickets. This integration will significantly enhance the travel experience for millions of commuters in Mumbai by facilitating quick ticket purchases and easy access to past transactions. The simplicity of this service means that purchasing a ticket is as effortless as sending a message. With this initiative, the goal is to provide a convenient, user-friendly solution that aligns with the vision of making daily commutes easier for people across the country.

The WhatsApp Ticketing Service offers several key features designed to enhance the commuter experience. First, it enables instant ticket purchases, allowing commuters to buy tickets by simply sending 'Hi' to the WhatsApp number 86526 35500 or by scanning a QR code. Additionally, up to six QR tickets can be generated in a single transaction, making group travel more convenient. This service is also environmentally friendly, as it eliminates the need for paper tickets, thereby promoting sustainable and green travel. While a small convenience fee applies to credit or debit card payments, UPI-based transactions incur no additional charges.

Dr. Sanjay Mukherjee, IAS, Chairman of Maha Mumbai Metro and Metropolitan Commissioner of MMRDA, commented "With an average 5% monthly growth in ridership, we are continuously striving to meet commuter expectations in terms of punctuality and uninterrupted services. The WhatsApp ticketing feature will help reduce queues at ticket counters, providing a more seamless travel experience. Currently, approximately 62% of our daily commuters use paper QR tickets, 3% use mobile QR tickets, and 35% use the NCMC card. We want to offer our commuters a hassle-free journey, and I'm pleased to introduce this new ticketing option"

Ms. Rubal Agarwal, Managing Director of MMMOCL, explained the choice of WhatsApp for this initiative. "We wanted to offer our commuters an accessible, seamless, and familiar platform for booking metro tickets. With WhatsApp being widely used across India, it was the perfect choice. This simple, intuitive way of interacting with our metro services will transform the travel experience for millions of Mumbaikars. Launching this during Navratri makes it even more special, as we celebrate the empowerment of women and the spirit of innovation."

In conclusion, this innovative ticketing solution not only streamlines the purchasing process but also aligns with the broader goal of making daily commutes easier and more sustainable for millions in Mumbai, particularly through the familiar platform of WhatsApp.

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