Speciality Restaurants, India's first publicly listed restaurant company, plans to open 40-50 new outlets in the next three years, expanding both domestically and internationally. With 97 restaurants and 32 confectionery outlets, the company is focusing on the Asian market, particularly through its Mainland China and Oh! Calcutta brands. Chairman Anjan Chatterjee emphasised the importance of robust, authentic food and noted the challenges of sustaining a restaurant brand beyond five years. The firm aims to cater to the Indian diaspora, ensuring they have access to beloved dishes from Mainland China and Asia Kitchen.
Speciality Restaurants, India''s first publicly listed restaurant company, which operates well-known brands like Mainland China, Asia Kitchen by Mainland China, and Oh! Calcutta, is planning to open 40-50 outlets over the next three years, as stated by its chairman Anjan Chatterjee. The company is set to expand both in India and internationally.
While in conversation with reports from ET Realty, Chatterjee mentioned that the primary focus of the expansion would be in the Asian sector, particularly through the Mainland China brand, followed by Oh! Calcutta. He revealed that there are immediate plans to grow the Oh! Calcutta brand, which has celebrated 25 years, by adding four more outlets.
He also indicated that following the launch in London, the Chourangi brand, which is a 2.0 version of Oh! Calcutta, will be introduced in the US. Additionally, discussions are underway in London and the US regarding the Mainland China brand, with intentions to establish locations where there is a significant Indian diaspora.
Speciality Restaurants currently operates 97 restaurant outlets across various brands and 32 confectionery outlets. To mark the silver jubilee of Oh! Calcutta, Chatterjee has specially curated a new celebration menu. He noted that, given the competitive nature of the restaurant industry, very few brands survive beyond the five-year mark, whereas his company has been in this business for 30 years. He reflected on how, when they first began, the market was not as significant, but it has since become quite disruptive.
Chatterjee expressed confidence in the potential for robust, honest, and authentic food. He added that restaurants must move beyond just offering Instagrammable dishes, emphasising that consistency is crucial. Considering the popularity of Chinese cuisine, Chatterjee mentioned that the firm plans to expand through the Mainland China and Asia Kitchen by Mainland China brands within the next 18-24 months. He stated that Mainland China is the largest Chinese brand to emerge from India. The company has already made inroads into the Gulf region and intends to establish a presence where the Indian diaspora is located, as they tend to miss the flavours of Mainland China cuisine.
Speciality Restaurants is strategically positioning itself for significant growth by expanding its popular brands, particularly Mainland China and Oh! Calcutta. By embracing the competitive landscape of the restaurant industry and focusing on authentic cuisine, the company aims to enhance its presence both in India and abroad. With plans to cater to the Indian diaspora, Speciality Restaurants is committed to delivering consistent quality and taste, ensuring that customers have access to the beloved dishes they cherish. As the company celebrates 30 years in the business, it looks forward to continuing its legacy in the evolving culinary landscape.
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