Century Real Estate recently announced that its new ultra-luxurious project, Codename Built Rare, located in Indiranagar, has achieved impressive pre-launch sales of INR 450 crores during its phase 1. Situated adjacent to the Karnataka Golf Association, Codename Built Rare covers 8.5 acres and will be launched in 2 phases, featuring 347 exceptionally luxurious residences and projected to generate INR 2200 crores in total revenue.

Founded in 1973 by Dr P Dayananda Pai and Shri P Satish Pai, Century Real Estate Holdings Private Limited is an integrated, full-service real estate development company. With over 50 years of legacy, Century Real Estate is recognized as one of the oldest and most respected real estate firms in South India.

This project, positioned in one of Bengaluru's prime localities, offers an extensive array of over 40 amenities across 64,000 sq. ft., including a rooftop pool, a Sky Cafe, and cabanas with exclusive views of the approximately 125-acre KGA golf course. The landscaping and outdoor amenities are being meticulously crafted by global leaders CPG-known for iconic projects like Changi Airport and Gardens by the Bay-alongside Zachariah Consultants and Indian construction leader BL Kashyap & Sons. Notably, nearly 80% of the land area is dedicated to green spaces and amenities, integrating luxury living with natural surroundings-a rarity in city centre developments.

The project is being showcased at a cutting-edge Experience Centre, which features a unique immersive 'Phygital' studio and a fully digital sales process. Supported by strong channel partnerships and Century Real Estate's rapid payout model for its partners in all new projects, Codename Built Rare's remarkable success underscores the strong product offering, unmatched location, and the market's trust in the Century brand. Century Real Estate is renowned for delivering marquee developments in ultra-prime locations in Bengaluru, continuously redefining the city's real estate landscape with modern developments across its expansive land bank of over 3000 acres.

Ravindra Pai, Managing Director of Century Real Estate, expressed his enthusiasm for Codename Built Rare "The wonderful response in such a short time speaks volumes about the trust placed in Codename Built Rare and Century Real Estate. Our unwavering commitment to innovation, design excellence, and partnerships has paved the way for this bright start. We're just beginning a journey to redefine luxury living in Bengaluru."

Maninder Chhabra, Director of Sales, Marketing & CRM, added, "The wonderful response to the pre-launch of Codename Built Rare, with INR 450 Cr of Sales already, is a testament to the rising popularity of our brand in the luxury segment. It is an exceptional product, at an unmatched location, on a lavish size of land, and is slated to be the future home of Bengaluru's creme-de-la-creme. We're thrilled to welcome the profile of buyers who have bought into it thus far and are confident that the community of residents here will be a constellation of the stars of Bengaluru's elite from the corporate & business world - who are all, indeed - 'Built Rare'!!"

Codename Built Rare aims to elevate the luxury living experience in Indiranagar, offering residents a unique blend of modern amenities, strategic location, and exceptional design. This ultra-luxury residential project by Century Real Estate is tailored for those seeking a refined lifestyle that transcends conventional luxury. With strong market response, construction for phase 1 is already in full swing.

Century Real Estate possesses a land bank of over 3000 acres and a development portfolio exceeding 20 million sq. ft., comprising premium residential and commercial assets including hotels, office buildings, residences, educational institutions, and integrated townships across South India. The company is among the top land and real estate owners in the region.

In conclusion, Codename Built Rare is poised to elevate luxury living in Indiranagar, combining modern amenities, strategic location, and exceptional design. With strong initial sales and ongoing construction, this project reflects Century Real Estate's commitment to quality and innovation. It promises to attract Bengaluru's elite, offering a refined lifestyle that redefines urban opulence in a vibrant community setting.