India

Swiggy gains celebrity backing ahead of IPO as investors bet on India's food tech giant

Synopsis

Swiggy, a leading food and grocery delivery platform in India, is attracting significant attention from celebrities ahead of its upcoming Initial Public Offering (IPO). Prominent figures like cricketers Rahul Dravid and Zaheer Khan, tennis player Rohan Bopanna, director Karan Johar, and actor Ashish Chowdhry have invested in Swiggy through the unlisted market, signaling confidence in its long-term growth. Swiggy's expansion into grocery delivery and rapid commerce has bolstered its market position, drawing high-profile backers. This wave of celebrity investment mirrors a broader trend of tech startup interest, as Swiggy gears up for a potentially successful public debut.

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Swiggy, one of India's leading food and grocery delivery platforms, is garnering substantial support from celebrities across various industries ahead of its much-anticipated Initial Public Offering (IPO). Despite facing stiff competition from rivals like Zomato and Zepto, Swiggy's pre-IPO shares are highly sought after in the unlisted market. Several prominent figures from the entertainment, sports, and business sectors have already invested in the company, reflecting a growing trend of high-profile investors diversifying their portfolios by backing tech startups with strong growth potential.

Among the notable investors are cricket stars Rahul Dravid and Zaheer Khan, tennis player Rohan Bopanna, Bollywood director Karan Johar, and actor-businessman Ashish Chowdhry. These celebrities have purchased Swiggy shares through the unlisted market, positioning themselves to potentially benefit from the company's upcoming public debut. Their investments are seen as a sign of confidence in Swiggy's ability to sustain its dominance in the Indian food delivery market while also expanding into new areas.

Swiggy has revolutionized the food delivery sector in India with its user-friendly platform and innovative services. Over the years, the company has expanded its offerings beyond food delivery, introducing services like Swiggy Instamart for grocery deliveries and exploring rapid commerce and hyperlocal logistics. This diversification has helped Swiggy maintain its competitive edge, attracting both customers and investors who believe in the company's long-term potential.

This wave of celebrity investment in Swiggy follows similar moves by other Bollywood icons, including Madhuri Dixit Nene, Amitabh Bachchan, and entrepreneur Ritesh Malik. These figures had also invested in Swiggy during earlier pre-IPO rounds via the secondary market. Swiggy's rapid growth and innovation have made it one of India's most prominent tech companies, solidifying its position in the highly competitive food and grocery delivery industry.

Swiggy's appeal to celebrities and other high-net-worth individuals is part of a broader trend of investors seeking opportunities in the tech startup space. According to industry insiders, these investors are drawn to the high upside potential that pre-IPO shares can offer once the company goes public. Swiggy's competitor Zomato had a record-breaking IPO in 2021, which saw a significant surge in share prices, giving early investors an opportunity to exit with impressive profits. This success story has fuelled further interest in companies like Swiggy, which are poised for similar trajectories.

Swiggy's journey to the IPO comes after multiple successful funding rounds. The company has attracted significant backing from global venture capital firms such as Prosus, Accel, and SoftBank Vision Fund, among others. Additionally, Swiggy has raised substantial capital through secondary markets, drawing in a diverse range of investors. Financial heavyweights like Raamdeo Agrawal, chairman of Motilal Oswal Financial Services, have also invested in Swiggy, further demonstrating the platform's appeal to seasoned investors.

As Swiggy prepares for its IPO, the company is expected to continue evolving, leveraging its strong market presence and cutting-edge services to remain a dominant player in India's food tech industry. The interest from high-profile investors suggests that Swiggy's public offering could be another significant milestone in India's growing tech sector, offering substantial returns to its early backers.

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