In August, Jumboking launched its first burger shop in Bengaluru's HSR Layout, achieving sales figures comparable to its Delhi and Mumbai outlets. Founder Dheeraj Gupta views Bengaluru as a key market due to its status as India's burger capital and its vibrant youth demographic. The South Indian market, including Bengaluru and Hyderabad, is projected to contribute 20% to Jumboking's market share. The company plans to open 150 to 200 stores in Bengaluru over the next decade and expand with 24 new stores in Delhi and Mumbai and 12 in Hyderabad and Bengaluru. With a first-quarter revenue of INR 35 crore, Jumboking aims for INR 40 crore by the third quarter.
In August, Jumboking opened its inaugural burger shop in Bengaluru, located in the HSR Layout area. Dheeraj Gupta, the Founder and Managing Director of Jumboking, shared that the HSR store is performing impressively, with its average sales figures matching those of their outlets in Delhi and Mumbai. Gupta noted that Bengaluru is often regarded as India's burger capital, which fuels his optimism about the city's potential, particularly given its large and vibrant youth population. This recent launch marks Jumboking's second attempt to establish a presence in Bengaluru, following their initial foray into the city 12 years ago.
The South Indian market, which includes Bengaluru and Hyderabad, is anticipated to contribute around 20 percent to Jumboking's overall market share. Dheeraj Gupta, the Founder and Managing Director of Jumboking, detailed his strategic vision for expansion, highlighting that the combined potential of Mumbai, Delhi, Hyderabad, and Bengaluru offers a significant opportunity for approximately 700 to 800 stores. Given this potential, Jumboking has set an ambitious target to establish roughly 150 to 200 outlets in Bengaluru over the next decade. This plan reflects the company's commitment to leveraging the growing market in South India and strengthening its presence in key metropolitan areas.
The company is also aiming to expand its presence in the cities where it is already established. It plans to open 24 new stores in Delhi and Mumbai, as well as 12 additional outlets in Hyderabad and Bengaluru. To sustain its position among the top 5 to 6 cities, Jumboking has set a goal to inaugurate new locations annually. With a revenue of INR 35 crore recorded by the end of the first quarter, the company is targeting a topline of INR 40 crore by the close of the third quarter.
Jumboking's strategic expansion into Bengaluru marks a significant milestone, reflecting its broader growth ambitions in South India. With impressive early performance and a clear vision to enhance its market presence, the company plans to establish a substantial number of new outlets in Bengaluru and other major cities. The ambitious target to reach INR 40 crore in revenue by the third quarter underscores Jumboking's commitment to capitalising on its growth potential and solidifying its position in India's competitive fast-food landscape.
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