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Imperial Realty and Developments has introduced Auramah Valley, a luxury second-home project in Himachal Pradesh, targeting growing demand from high-net-worth individuals (HNIs) and non-resident Indians (NRIs). Spread across over 100 acres of pine forest, the development offers 2 to 5 BHK residences with freehold ownership and RERA approval. The project integrates residential, hospitality and managed services, including a boutique hotel and lifestyle facilities, reflecting a shift towards “parallel living” formats. The launch comes amid increasing preference for domestic second homes, driven by urban stress, lifestyle shifts and regulatory complexities in overseas markets. The developer aims to position the project as a fully serviced, long-term residential ecosystem within India’s emerging luxury mountain housing segment.
Imperial Realty and Developments has launched Auramah Valley, a luxury second-home residential project in Himachal Pradesh, as demand for “parallel living” and second homes rises among high-net-worth individuals (HNIs) and non-resident Indians (NRIs). The development, spread across more than 100 acres of pine forest landscape, is positioned as a managed residential ecosystem combining housing, hospitality and lifestyle infrastructure. Advertisement
The project is being led by Manavinder Singh, Chairman of Imperial Holding Group, with the developer indicating that the initiative is designed to address changing residential preferences driven by urban congestion, environmental concerns and evolving lifestyle requirements. Buyers are increasingly seeking secondary residences that provide privacy, lower density living and access to natural surroundings, while remaining within domestic markets.
Auramah Valley offers a mix of 2 BHK, 3 BHK, 4 BHK and 5 BHK units, with a focus on low-density planning and integrated services. The development has been structured as a freehold, RERA-approved project, providing legal clarity and regulatory compliance for buyers. The offering includes managed services such as round-the-clock maintenance, security and housekeeping, enabling remote ownership and usability.
The concept of “parallel living”, which involves maintaining a secondary residence alongside a primary urban home, has gained traction in recent years. The shift has been supported by increased disposable incomes, changing work patterns and a growing emphasis on lifestyle-led real estate investments. Developers are responding by creating projects that combine residential ownership with hospitality-style services and community infrastructure.
In addition to residential units, Auramah Valley incorporates a boutique hospitality component, including The Manor in Naldehra, alongside club and wellness facilities. These elements are intended to create a self-contained environment with access to dining, recreation and health-focused amenities, aligning with broader trends in integrated residential development.
The developer indicated that demand is also being influenced by a shift in investment preferences among NRIs and globally mobile professionals, who are increasingly favouring domestic real estate over overseas assets. Factors such as regulatory complexities abroad, limited usage flexibility and proximity to family have contributed to this trend.
Manavinder Singh stated that the project is being developed with a focus on long-term value, quality construction and operational reliability, with direct involvement across planning, execution and customer engagement processes.
The emergence of projects such as Auramah Valley reflects a broader expansion of India’s luxury second-home market, particularly in hill and leisure destinations. With increasing interest in managed residential formats and lifestyle-oriented developments, the segment is gradually evolving from a niche offering into a more structured component of the wider residential real estate market.
Source - PTI
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