Chandak Group, a leading Mumbai real estate developer, has won the REAL ESTATE & BUSINESS EXCELLENCE AWARD for 'Innovative Real Estate Marketing Campaign of the Year.' The award was presented by Ms. Esha Deol at the Westin Mumbai Garden City. The campaign, notable for its comprehensive 360-degree approach, included print, OOH, IPL ads, digital, influencer marketing, and Out-Film advertising with the film Mr. & Mrs. Mahi. It also featured advanced CGI videos and a brand visibility initiative with Zomato. Launched in April 2024, the campaign for Chandak Highscape City achieved over 10 million views and 3,200 site visits within a month.
Chandak Group, a prominent Mumbai-based real estate developer with over 35 years in the industry, has been honored with the REAL ESTATE & BUSINESS EXCELLENCE AWARD for 'Innovative Real Estate Marketing Campaign of the Year.' The award was presented by Ms. Esha Deol at the Westin Mumbai Garden City.
The winning campaign was a comprehensive 360-degree effort, encompassing print, OOH, IPL ads, digital, influencer marketing, events, and corporate activations. Notably, Chandak Group also ventured into Out-Film advertising with the movie Mr. & Mrs. Mahi, featuring Janhvi Kapoor and Rajkummar Rao.
Additionally, the campaign utilized advanced tools like CGI videos and was among the first Mumbai real estate developers to launch a brand visibility initiative with Zomato on their app. This high-media-spend campaign garnered significant visibility across Mumbai.
Launched in April 2024, the campaign for Chandak Highscape City, recognized as the largest and greenest project in Chembur (E) by Cushman & Wakefield, aimed to attract home buyers and investors from across MMR and global markets. The campaign, which included pre-teaser, teaser, and launch phases, achieved over 10 million views and drew 3,200 site visits within a month. The project features nature-immersed 1, 2, and 3 BHK homes with 1.5 acres of dedicated amenity space offering over 45 amenities.
With engaging images and compelling headlines, the campaign showcased Chandak Group's extensive research into the project, its location, market trends, and consumer behavior. It invited prospective buyers to explore the project's benefits and experience an enhanced quality of life. Additionally, the campaign underscored Chandak Group's commitment to a greener future and its broader vision. Emphasizing Mumbai's demand for green, well-connected spaces at competitive prices, the campaign highlighted how the project would elevate residents' lifestyles and offer an enriched living experience.
In conclusion, Chandak Group's win for 'Innovative Real Estate Marketing Campaign of the Year' highlights their effective and forward-thinking approach. The campaign, which utilized a blend of traditional and digital media, including CGI videos and collaborations with Zomato, achieved significant visibility and engagement. With over 10 million views and 3,200 site visits in just a month, this recognition underscores Chandak Group's success in capturing market attention and setting new standards in real estate marketing.
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