Chandak Group, a leading Mumbai real estate developer, launched an innovative digital Raksha Bandhan campaign titled "Deliver Rakhi in Just 30 Seconds." This initiative addressed the challenges of geographical distance by allowing siblings to send personalized Digital Rakhis instantly via an Augmented Reality (AR) filter. Running from August 17 to August 19, 2024, the campaign saw over 3,000 Digital Rakhis sent globally, blending modern technology with traditional celebrations. The campaign bridged distances, making Raksha Bandhan a memorable occasion for families and communities.
Mumbai-based real estate developer Chandak Group has launched a groundbreaking digital Raksha Bandhan campaign titled "Deliver Rakhi in Just 30 Seconds." This initiative aimed to overcome the challenges of geographical distance between siblings by binding modern connectivity. The campaign received a remarkable response, with over 3,000 Digital Rakhis sent globally. Through this digital platform, users could effortlessly dispatch beautifully designed, personalized Digital Rakhis along with heartfelt messages, delivered instantly with just a few clicks. Chandak Group's initiative successfully bridged distances, making Raksha Bandhan a memorable celebration for families and communities worldwide.
The Digital Rakhis were delivered within 30 seconds via an Augmented Reality (AR) Rakhi Filter, uniquely blending digital technology with personalisation. Running from August 17 to August 19, 2024, in conjunction with Raksha Bandhan day, this campaign offered a modern twist on the traditional celebration. Raksha Bandhan is more than a festival; it's a heartfelt celebration of the special bond between siblings and the broader community. Traditionally marked by the exchange of Rakhi, the festival symbolises love, protection, and unity. For many, physical distance can turn this celebration into a moment of longing. This digital initiative bridged that gap, allowing siblings to celebrate their bond with the same love and warmth, making Raksha Bandhan a touching and memorable occasion for everyone, everywhere.
Before the campaign's launch, a comprehensive marketing effort was executed across various social media platforms, including Facebook, Instagram, and WhatsApp. The AR Rakhi campaign was a collaboration between Chandak Group and Effectization Studio, based in Noida, Haryana. With over 35 years of experience, Chandak Group is dedicated to transforming Mumbai's real estate landscape. Their substantial contributions to the city's growth reflect their reliability. Having developed over 12 million sq. ft. and completed more than 30 projects, they are proud to have created homes for over 10,000 families, embodying their tagline: Promises Made. Promises Kept.
In conclusion, Chandak Group's innovative digital Raksha Bandhan campaign effectively merged technology with tradition, demonstrating their commitment to enhancing celebrations despite physical distance. By leveraging AR technology to deliver personalized Digital Rakhis swiftly, the initiative showcased their dedication to modernising cultural practices. The campaign not only reinforced the significance of Raksha Bandhan but also highlighted Chandak Group's role in creating meaningful and memorable experiences for people worldwide.
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