Sheth Realty's new campaign for their luxury project Codename Younique highlights the benefit of reduced commute times to the Bandra Kurla Complex (BKC), Mumbai's key business hub. Featuring slogans like "Hop. Skip. Jump. BKC.", the campaign underscores the project's strategic location near the Sion-BKC connector. The luxury gated community boasts over 45 amenities and targets professionals earning INR 45 lakh per annum or more. The campaign utilises digital platforms including Facebook, LinkedIn, and Instagram, aiming to attract buyers seeking both convenience and high-end living. Chintan Sheth emphasises the value of luxury and time-saving features in their marketing strategy.
Sheth Realty has launched a new advertising campaign for its luxury residential project, Codename Younique, situated near the Sion-BKC connector in Mumbai. This campaign emphasises the significant reduction in commute times for professionals, aiming to enhance their work-life balance.
The campaign uses catchy phrases like "Hop. Skip. Jump. BKC." and "Get. Set. Go. BKC." to highlight the project's strategic location close to the Bandra Kurla Complex (BKC). BKC is a major business and financial hub, and the proximity of Codename Younique to this area is a key selling point. The campaign creatively suggests that living near work can make commuting as simple as a short hop.
Codename Younique stands out as the only luxury gated community near the Sion-BKC connector. It offers over 45 lifestyle amenities, aiming to attract professionals who value both convenience and luxury. The reduced commute time is expected to not only improve residents' quality of life but also increase the property's value due to BKC's high demand.
Chintan Sheth, Chairman & Managing Director of Sheth Realty, emphasised the campaign's focus on time-saving and convenience. Sheth explained that their campaign emphasises the luxury of living close to work, providing both a prime location and an enhanced quality of life. The project is designed to cater to professionals with incomes of INR 45 lakh per annum and above, who work in BKC or nearby areas.
The campaign targets this demographic through digital platforms like Facebook, LinkedIn, and Instagram, using geo-targeted ads and awareness videos on YouTube to reach potential buyers in the BKC area.
In summary, Sheth Realty's campaign for Codename Younique aims to attract professionals by promoting the benefits of reduced commute times and luxury living, highlighting the project's strategic location and extensive amenities.
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