Ashiana Housing, renowned for senior living projects, is set to expand its portfolio, developing 2.5 to 3 million square feet across India in the financial year 2024-25. The expansion includes new ventures in existing markets like Chennai, Pune, Gurugram, Jaipur, Jodhpur, Jamshedpur, and Bhiwadi, and entering new ones like Bengaluru and Panvel. The company is introducing kid-centric housing in Jaipur and Gurugram, with units priced around INR 75 lakh to INR 3.5 crore. Additionally, a new senior living project, Ashiana Swarang, will launch in Chennai, offering 450 units priced between INR 75 lakh and INR 1.8 crore. Ashiana Housing aims to achieve INR 2,000 crore in sales for the fiscal year 2023-24.
Ashiana Housing, a leading real estate developer known for its senior living projects, is expanding its portfolio to cater to families and seniors. The company aims to develop an additional 2.5 to 3 million square feet of space across India in the coming financial year (2024-25). This expansion will be achieved through new projects in existing markets like Chennai, Pune, Gurugram, Jaipur, Jodhpur, Jamshedpur, and Bhiwadi, and by entering new markets like Bengaluru and Panvel.
Ashiana Housing is venturing into the kid-centric housing segment with projects in Jaipur and Gurugram. These projects will offer dedicated amenities and common areas designed to cater to children's interests, like science clubs and children's libraries. The Jaipur project will have 550 units spread across 8 lakh square feet on Ajmer Road, with homes priced around INR 75 lakh. The Gurugram project, located in Sector 80, will offer 700 units on 1.1 million square feet, with homes ranging between INR 2.5 crore and INR 3.5 crore.
Ashiana Housing also plans to launch a senior living project named Ashiana Swarang in Chennai. Located on ECR Road, this project will have 6 lakh square feet of development potential and offer 450 units priced between INR 75 lakh and INR 1.8 crore. The company has set a sales target of INR 2,000 crore for the current fiscal year (2023-24).
Looking ahead, Ashiana Housing's focus on niche segments like kid-centric homes and its established presence in senior living signifies a strategic approach to cater to a wider range of customers. Additionally, the company is actively scouting for land in Noida, Greater Noida, and Noida Extension for a potential senior living project. By expanding into new markets and diversifying its project portfolio, Ashiana Housing aims for continued growth and diversification in the coming years.
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