Luxury real estate developer Ashwin Sheth is celebrating a fresh start with a new logo, tagline, and a commitment to providing an exceptional customer experience. The company recently revealed its new branding at New York City's Times Square, a first for an Indian real estate firm. The new logo, featuring the letters "A" and "S" in perfect symmetry, symbolises Ashwin Sheth's dedication to creating living spaces that reflect their customers' needs and aspirations. The tagline, "Our world reflects your world," emphasises this focus. A teaser campaign, "Spot the Orange Dot," generated excitement with over 15,000 participants, transitioning into the launch of "Ashwin Sheth 2.0." The rebranding effort highlights the company's commitment to innovation and delivering unparalleled value in the real estate sector.
Luxury real estate developer Ashwin Sheth is celebrating a fresh start with a new logo, tagline, and a commitment to providing an exceptional customer experience. The company recently revealed its new branding at the iconic Times Square in New York City, a first for an Indian real estate company.
The new logo features the letters "A" and "S" in perfect symmetry, symbolising Ashwin Sheth's dedication to creating living spaces that reflect the needs and aspirations of their customers. The tagline, "Our world reflects your world," emphasises this focus on understanding and fulfilling customer desires.
The launch of the new branding was preceded by a clever teaser campaign called "Spot the Orange Dot." This campaign generated excitement and curiosity by using the company's previous logo element, the orange dot, across various online and offline platforms, including social media and digital platforms, as well as outdoor advertising (OOH) and digital-out-of-home advertising (DOOH). Over 15,000 users participated in the campaign by scanning and uploading their finds of the orange dot. This transitioned smoothly into the launch of "Ashwin Sheth 2.0," showcasing the new logo and tagline.
Sudarshan Banerjee, VP of Marketing at Ashwin Sheth, explained that the rebranding represents more than just a new identity. It signifies the company's dedication to crafting holistic lifestyles that truly reflect their customers' essence.
Ashwin Sheth is not just changing its look; it's also emphasising its commitment to innovation and exceptional customer experiences. The company promises to deliver unparalleled value and solidify its leadership in the real estate sector.
The "Spot the Orange Dot" campaign was a multi-channel success, with over 15,000 users participating. The company plans to continue this multi-channel approach with the "Home of the Orange Dot" phase of the campaign, utilising print media, public relations (PR), outdoor advertising (OOH) and digital-out-of-home advertising (DOOH), digital media, and social media to reach a wide audience. Partnerships with Uber, Ola cabs, and the Swiggy app will further ensure widespread visibility of the new branding.
Ashwin Sheth's rebranding and renewed focus on customer experience is a positive development for potential homebuyers who are looking for a developer who understands their needs and delivers exceptional value. This innovative approach positions Ashwin Sheth for continued success in the ever-evolving Indian real estate market.
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