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Chembur's real estate transformation from mid-end to a premium destination

Synopsis

According to a report by Cushman & Wakefield, Chembur, a suburban micro-market in eastern Mumbai, has undergone a remarkable transformation in its real estate landscape. Once considered a mid-end residential area, Chembur has now emerged as a premium destination, witnessing a surge in supply and a narrowing of the pricing gap with established markets like Bandra, Worli, and Lower Parel. The area's average sales have increased significantly, and property rates have seen substantial appreciation, driven by infrastructure developments that have boosted connectivity and appeal. Chembur's affordability compared to other prime areas, combined with its improved accessibility and well-developed social infrastructure, have made it an attractive option for homebuyers and investors. The growth in Chembur's real estate market has also spurred development in neighbouring micro-markets, solidifying its position as a focal point for growth in the eastern region of Mumbai.

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Mumbai's real estate landscape has undergone a significant transformation, driven by factors such as population growth, infrastructure expansion, and governmental policies. According to a report by Cushman & Wakefield, the Chembur micro-market has emerged as one of the most sought-after residential hubs in eastern Mumbai.

Chembur's residential real estate market has evolved from a mid-end to a premium category, with the area witnessing 10% of the total supply among the eastern suburb markets and 27% supply among the adjoining markets in 2023. This has resulted in a narrowing of the pricing gap between Chembur and the established markets like Bandra, Worli, Dadar, Mahalaxmi, and Lower Parel.

The average sales trend in the Chembur micro-market has witnessed a significant increase, rising from 837 units in 2019 to 1,200 units in 2023. Additionally, the property rates (carpet area) have seen a substantial appreciation, from around INR 25,800 per sq. ft in 2021 to an expected INR 38,500 in 2028. This transformation can be attributed to the infrastructure developments in the area, which have boosted connectivity and driven real estate demand. Chembur's affordability compared to other areas, coupled with improved infrastructure, has made it an attractive destination for homebuyers and investors alike.

Chembur's strong real estate market, characterized by consistent supply and rising prices, has not only solidified its position but also spurred growth in neighbouring areas. The launch of approximately 5,600 units in 2020 and 2021 by renowned developers has further bolstered the market dynamics. Due to its strategic location, Chembur has become a focal point for growth in the eastern region, driving development in adjacent micro-markets like Kurla, Tilak Nagar, and Nehru Nagar.

Chembur benefits from excellent infrastructure, significantly improving its accessibility to other parts of Mumbai. The Eastern Freeway, Monorail, BKC Connector, Ghatkopar-Mankhurd Link Road, and Santacruz Chembur Link Road has drastically reduced travel time in Mumbai. They provide swift access to South Mumbai, central, western and eastern suburbs and BKC, cutting commute time significantly. Additionally, the proximity of Chhatrapati Shivaji Maharaj International Airport within a 12 km radius boosts residential demand in nearby areas like Chembur. All of this has been instrumental in its growth.

The completion of projects such as the Eastern Express Highway, BKC Connector, Santacruz-Chembur Link Road, and the upcoming Mumbai Metro lines 4, 2B and 8 have significantly improved the area's accessibility, reduced travel time and enhanced the overall appeal for residential investments.

In addition to its improved connectivity, Chembur boasts of top-tier educational institutions such as JBCN International School, Ryan International School, and St. Sebastian High School. Renowned healthcare facilities like Zen Multi Speciality Hospital, Surana Sethia Hospital, Sushrut Hospital serve the community. Additionally, the area features prominent retail destinations like JIO World Drive, R City Mall, and Cubic Mall, providing residents with diverse shopping options. The area is also home to the Bombay Presidency Golf Club, one of Mumbai's largest and most prestigious golf clubs, further adding to its appeal.

Chembur's vibrant demographic profile, with a significant working population, a high proportion of students and university-goers, and a notable presence of high-income households, indicates a strong demand for mid to high-end residential developments in the area. Moreover, a notable 3% of households boast incomes exceeding 1 crore, reflecting a trend consistent with Mumbai's overall demographic distribution. This, coupled with the ongoing infrastructure developments and the area's growing appeal, suggests a promising future for Chembur's real estate market.

Chembur's transformation from a mid-end to a premium residential destination is a testament to the city's evolving real estate landscape. The area's strategic location, enhanced connectivity, and robust social infrastructure have positioned it as a sought-after address for homebuyers and investors alike. As the city continues to witness infrastructure upgrades and demographic shifts, Chembur's real estate market is poised to remain a crucial driver of growth in the eastern region of Mumbai, attracting a diverse population seeking a well-connected and holistically developed neighbourhood to call home.

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